Sales Development Representative – US - CAN Market

Company: Reefervan
Location: Mississauga, Ontario
Employment Type: Full-time
Compensation: Competitive base salary plus performance-based incentives

About Reefervan

Reefervan designs, manufactures and supplies refrigerated van systems, insulation kits and related products for the commercial vehicle industry. We serve customers across North America and are focused on expanding our network of commercial vehicle dealers, van upfitters and refrigeration installers throughout the United States.

We are looking for a confident, motivated and results-driven outbound sales professional to help drive this expansion.

The Chance

This is a dedicated outbound sales role focused on identifying new business opportunities and building relationships with commercial van dealers, upfitters and refrigeration installers across the USA and Canada.

Your primary responsibility will be to make outbound calls, identify decision-makers, qualify potential customers, introduce Reefervan's products and dealer program, and arrange sales meetings for our management team.

This is an excellent opportunity for someone who enjoys speaking with business owners, developing new accounts and contributing directly to business growth.

Key Responsibilities

- Make 50–70 targeted outbound call attempts per working day once fully trained.
- Contact commercial van dealers, fleet vehicle dealers, van upfitters and refrigeration installers and service locatuions across the United States and Canada.
- Identify key decision-makers, including business owners, general managers, commercial sales managers and upfit managers.
- Introduce Reefervan's refrigeration systems, insulation kits and dealer partnership opportunities.
- Qualify prospects
- Book qualified sales meetings for Reefervan's sales management team.
- Follow up with prospects by telephone and email to maintain engagement and progress opportunities.




- Maintain accurate records of all calls, conversations, follow-ups and sales opportunities in the CRM.
- Provide regular reports on call activity, qualified leads, meetings booked and market feedback.
- Work closely with the sales team to help convert prospects into active Reefervan customers.

Skills and Experience

Essential requirements:

- Excellent spoken English and a clear, professional telephone manner.
- Confidence making cold calls and speaking with business owners and senior decision-makers.
- Previous experience in outbound sales, telemarketing, appointment setting or B2B business development.
- Strong communication, listening and questioning skills.
- Persistent, organized and comfortable working toward measurable targets.
- Good computer skills and the ability to maintain accurate CRM records.
- Professional telephone and email etiquette.
- A positive attitude and a strong desire to achieve results.

Desirable experience:

- Experience selling to commercial vehicle dealers, fleet leasing operators, automotive businesses or vehicle upfitters.
- Experience developing US business accounts from Canada.
- Familiarity with CRM software, sales pipelines and structured follow-up campaigns.
- Experience in technical products, automotive aftermarket products or refrigeration equipment.

Industry experience is an advantage, but product training will be provided to the right candidate.

Performance Expectations

The successful candidate will be measured on meaningful sales outcomes,



not simply the number of calls made.

Initial performance targets will include:

- 50–70 outbound call attempts per working day after training.
- Consistent contact with relevant business decision-makers.
- A growing number of qualified sales opportunities.
- Approximately 3–5 qualified sales meetings booked per week once the process is established.
- Accurate CRM records and reliable follow-up.
- Contribution to new dealer accounts, first orders and long-term customer relationships.

Targets will be reviewed during the initial 90-day period and adjusted based on actual results and sales-cycle performance.

What Reefervan Offers

- Competitive base salary with performance-based incentives.
- Direct access to an experienced sales management team.
- Potential to develop into a broader business development or account management role as the company grows.

Who We Are Looking For

We want someone who is comfortable picking up the phone, enjoys opening new business relationships and understands that successful outbound sales requires preparation, persistence and consistent follow-up.

You do not need to be a refrigeration expert. You do need to be an excellent communicator who can confidently introduce a professional manufacturing business to prospective customers and create genuine sales opportunities.

How to Apply

Please submit your CV along with a brief explanation of your outbound sales experience and the type of business customers you have contacted.

Shortlisted candidates may be asked to complete a brief telephone role-play to demonstrate their communication skills, confidence and ability to introduce Reefervan to a prospective commercial vehicle dealer.

Apply to join Reefervan and help build our next stage of growth in the US and Canada market.

Pay: $19.00-$25.00 per hour

Expected hours: 40.0 per week

Work Location: In person

📌 Sales Development Representative - Outbound (Mississauga)
🏢 Reefervan
📍 Mississauga