Digital Marketing & Sales Specialist

Everbound Roofing & Exteriors | Toronto & GTA

Everbound Roofing & Exteriors is looking for a hands-on Digital Marketing & Sales Specialist to help build and manage our customer acquisition engine.

This is not a traditional social media marketing role.

We are looking for someone with real experience in SEO, website management, Google Ads, Google Local Services Ads, Google Business Profile, lead generation and sales follow-up.

Key Responsibilities

- Manage and improve SEO and local SEO
- Optimize Google Business Profile and local search visibility
- Manage Google Ads and Local Services Ads
- Maintain and improve the company website
- Build service pages, location pages and landing pages
- Improve website conversion rates
- Monitor Google Analytics and Search Console
- Track leads, calls, appointments and marketing ROI
- Manage CRM lead follow-up and automations
- Respond to inbound leads and book appointments
- Follow up with prospects by phone, text and email
- Support review generation and reputation management
- Use AI tools to improve marketing, content and sales efficiency

What We're Looking For

Ideally, you have 2–5+ years of hands-on digital marketing experience and can show measurable results.

Experience with the following is highly valuable:

- SEO and Local SEO
- WordPress or Webflow
- Google Ads
- Google Local Services Ads
- Google Business Profile
- Google Analytics
- Google Search Console
- CRM systems




- Landing pages and conversion optimization
- Lead generation
- Sales and customer follow-up

Experience in roofing, HVAC, construction, home improvement or another local service business is a major asset.

The Person

We want someone who is:

- Commercially minded
- Highly organized
- Resourceful
- Analytical
- Comfortable speaking with customers
- Persistent with follow-up
- Comfortable taking ownership
- Focused on results rather than activity

You should understand the full customer journey:

Search → Lead → Appointment → Estimate → Sale

How Success Will Be Measured

Key metrics will include:

- Qualified leads generated
- Cost per qualified lead
- Cost per booked appointment
- Organic search growth
- Google Maps visibility
- Website conversion rate
- Appointment booking rate
- Lead response time
- Revenue generated or influenced

What We Will Ask You To Show Us

During the interview process, we may ask you to show examples of:

- SEO results
- Websites you have managed
- Google Ads campaigns
- Local SEO or Google Business Profile results
- Landing pages
- Lead-generation campaigns
- Sales results

We care about evidence and results, not marketing buzzwords.

For the right person, this role can grow into Growth Marketing Manager, Head of Customer Acquisition or Sales & Marketing Manager.

Everbound Roofing & Exteriors
Built to last.

Pay: $19.00-$40.00 per hour

Expected hours: 15.0 – 30.0 per week

Work Location: In person

📌 Digital Marketing & Sales Assistant (Old Toronto)
🏢 OEB Breakfast
📍 Old Toronto