Job description:

Position Title: Student Recruitment Specialist

Join Our Growing Team at Focus College

Since 1992, Focus College has been committed to empowering learners through high-quality education that opens doors to new career opportunities and advanced pathways. As a designated institution under the Private Training Institution Regulatory Unit (PTIRU) and recognized by Education Quality Assurance (EQA) of British Columbia, we uphold the highest standards of academic excellence and student protection. Our inclusion on the Immigration, Refugees and Citizenship Canada (IRCC) Designated Learning Institutions list enables us to welcome students from around the globe, fostering a diverse and dynamic learning environment. For more Focus College information, please visit: https://focuscollege.com

Position Summary

We are seeking a motivated and results-driven Student Recruitment Specialist to lead and grow our Kelowna Campus. This role blends sales leadership, marketing strategy, admissions management, and campus oversight, making it ideal for someone who thrives in a quick-paced, growth-focused education environment.

The Student Recruitment Specialist is responsible for driving enrollment, expanding B2C and B2B recruitment opportunities, and ensuring compliance with institutional and regulatory requirements.

Key Responsibilities

Enrollment, Sales & Business Development

· Proactively recruit prospective domestic students, with a primary focus on the Kelowna campus.

· Develop and implement student recruitment plans to support enrollment growth across programs and intakes.

· Achieve and exceed enrollment targets through effective lead management, follow-up, and relationship building.

· Guide prospective students through the full admissions lifecycle, from inquiry to enrollment.

· Collaborate closely with the Admissions team to optimize inquiry-to-enrollment conversion rates.

· Maintain accurate records of prospective students and applications using the institution’s CRM.

· Conduct one-on-one consultations (in person, virtual,



and by phone) with prospective students to assess academic goals

· Ensure admissions activities comply with institutional policies and relevant regulatory requirements.

Marketing & Outreach

· Promote academic programs to students, working professionals, and corporate clients.

· Represent Focus College at education fairs, career expos, seminars, workshops, and corporate meetings.

· Build and maintain strong relationships with schools, training centers, recruiters, corporations, and industry partners.

· Conduct market research to analyze competitors, student demand, emerging education and industry trends.

· Track, analyze, and report on recruitment performance metrics including inquiries, applications, enrollments, and yield rates.

· Work collaboratively with academic, marketing, and student services teams to ensure seamless student experience.

· Contribute ideas and best practices to improve recruitment processes and student engagement strategies

Campus Oversight

· Provide effective oversight to ensure a strong and consistent presence at the Kelowna campus.

· Perform other duties as required by the VP Admissions.

Your qualifications include:

· Post-secondary diploma or degree in Marketing, Communications, Business, Education, or related field.

· Minimum of three (3) years’ experience in student recruitment, admissions, enrollment management, sales, or related field.

· Demonstrated knowledge of post-secondary admissions processes and student recruitment practices.

· Previous leadership or supervisory experience is considered an asset.

· Excellent communication and interpersonal skills

· Knowledge of current trends and best practices in post-secondary education

· Demonstrated commitment to diversity, equity, and inclusion in the workplace.

· Experience working with CRM systems and Microsoft Office or similar platforms.

Location: Kelowna, British Columbia

Job Type: Full-time

Pay: $45,000.00-$50,000.00 per year

Benefits:

- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Work Location: In person

📌 Student Recruitment Officer (Kelowna)
🏢 Focus College
📍 Kelowna