Job Summary

The Digital Marketing and Website Manager will lead the planning and execution of digital marketing initiatives while maintaining and improving the organization’s website and e-commerce experience. This hands-on role combines campaign management, website content and functionality, creative production, and performance analysis. The ideal candidate is organized, creative, and comfortable using data to improve reach, engagement, and conversions.

Responsibilities

- Develop and manage digital marketing campaigns across search, social media, email, and other relevant channels.
- Plan and optimize Google Ads/Google AdWords and Facebook Advertising campaigns, including audience targeting, budgets, creative, and performance.
- Manage the organization’s WordPress website, keeping content accurate, current, accessible, and aligned with brand standards.
- Support and improve e-commerce functionality, product or service pages, user experience, and conversion paths.
- Apply SEO best practices, conduct keyword research, and optimize website content, metadata, and landing pages.
- Create and coordinate digital assets using graphic design skills and tools such as Adobe Photoshop and Adobe Creative Suite.
- Plan and execute email marketing campaigns, including audience segmentation, content development, scheduling, and performance review.
- Monitor Google Analytics and other analytics tools to evaluate traffic, campaign results, user behavior,



and conversion performance.
- Prepare transparent reports and recommendations, using data to identify opportunities for improvement.
- Collaborate with internal teams and external partners to coordinate campaigns, website updates, and brand messaging.
- Maintain consistent branding and quality across digital channels, and stay informed about relevant marketing and web trends.

Qualifications

- Experience in digital marketing, website management, or a related role.
- Working knowledge of WordPress, SEO, Google Ads/Google AdWords, Facebook Advertising, Google Analytics, and email marketing.
- Demonstrated ability to interpret analytics and use findings to improve campaigns and website performance.
- Familiarity with e-commerce platforms and online customer journeys.
- Strong content, editing, project coordination, and communication skills.
- Experience with Adobe Photoshop, Adobe Creative Suite, or comparable tools for digital content and graphic design.
- Basic knowledge of HTML and CSS; familiarity with JavaScript is an advantage.
- Familiarity with SQL or querying data is a plus.
- Ability to manage multiple projects, meet deadlines, and work carefully with both creative details and performance metrics.

Pay: $17.00-$21.00 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

- Company events
- Flexible schedule
- On-site parking
- Store discount

Work Location: In person

📌 Marketing Coordinator (Red Deer)
🏢 Central Alberta Dermatology
📍 Red Deer