Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Excellent Place to Work® Canada, including Best WorkplacesTM for Inclusion, Women, Mental Health, Hybrid Work, and more. The Opportunity
- Associate Director, Paid Media Northern is growing, and we're looking to add an experienced Associate Director, Paid Media to join our expanding paid media team. In this role, you'll take complete ownership of strategy and end-to-end execution for our key client accounts, leading high-performing, cross-channel paid advertising campaigns that deliver measurable business results. As a senior member of the team, you'll pair deep technical expertise with strategic vision, naturally leading every stage of the campaign lifecycle, from initial research and media planning through hands-on implementation, proactive optimization, and insightful reporting. You'll own account strategy and full campaign execution while serving as the senior client partner and escalation point for strategic conversations and quarterly business reviews. You'll optimize team capacity and workload planning to ensure we're staffed for success, and you'll integrate paid media strategy across the broader marketing landscape,



partnering with creative, email, SEO, and UX teams to ensure campaigns reinforce overall business and brand goals. This is a role for a data-driven leader who thrives on delivering measurable ROI while building strong client relationships and mentoring a growing team. *Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Robust Benefits plan, including a Health Spending Account Wellness Program & LifeWorks EAP Profit-Sharing Performance Bonuses Delicious Meals & Company Social Events Referral Bonus Program Flexible work environment
- so you can work where & when you work best Allowance to help set up home office Strategy & Campaign Management Lead paid media strategy and execution across Google, Meta, TikTok, Pinterest, Snap, and LinkedIn, owning campaign planning, setup, optimization, and reporting end-to-end Develop data-driven campaigns aligned with client goals and KPIs, leveraging research, audience targeting, and performance insights to drive measurable results Monitor and optimize campaign performance, making strategic adjustments, troubleshooting issues, and proactively identifying improvement opportunities Own media pacing and budget management, ensuring campaigns remain on track with planned spend and performance targets Client Leadership & Communication Act as the senior client partner and primary escalation point, leading strategic conversations,



quarterly business reviews, and resolving complex issues Create and present detailed performance reports, clearly communicating results, trends, and actionable recommendations to clients and stakeholders Provide strategic direction during client calls and touchpoints, ensuring alignment between campaign execution and business objectives Connect paid media strategy to broader marketing initiatives, partnering with creative, email, SEO, and UX teams to ensure campaigns reinforce overall business and brand goals Oversee campaign quality and performance, optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with internal teams Support business growth initiatives, contributing to audits, proposals, and identifying opportunities for platform expansion and campaign scaling within existing accounts Own capacity and workload planning, ensuring account coverage matches account complexity and team bandwidth Stay current on digital marketing trends and platform updates, sharing insights with the team and applying emerging tactics to drive performance 7+ years of hands-on experience managing paid digital advertising (search, social, display, video, and multi-channel campaigns) ~ Proven track record leading client accounts and managing cross-functional teams in a fast-paced environment ~ Strong analytical skills with the ability to translate data into strategic insights and actionable recommendations ~ Excellent client management and communication skills, with ability to influence stakeholders at all levels ~ Experience managing budgets and optimizing spend allocation across multiple platforms ~ You'll join a tight-knit team of 6‐8 talented Paid Media professi

📌 Associate Quality Management Director (Toronto)
🏢 Northern
📍 Toronto