ZenaTech is a Nasdaq-listed technology company focused on AI drone, Drone as a Service (DaaS), and Technology solutions for mission-critical applications for business and governments. We are dedicated to pushing the boundaries of drone applications across various industries, including defense, agriculture, logistics and commercial in applications like traffic management, wildfire response, environmental monitoring, border control and industrial inspections.

250 University Ave, Toronto, ON M5G

Role Overview You will be responsible for developing, implementing and optimizing email marketing strategies across all ZenaTech brands. This includes campaign strategy, content creation, list management, lifecycle automation, performance analysis and continuous optimization to drive engagement, nurture leads and support revenue goals.

Key Responsibilities

Develop and execute end-to-end email marketing campaigns across all brand channels, from strategy and content creation to delivery and performance analysis

Design and build email lifecycle automation workflows in HubSpot, including onboarding sequences, nurture campaigns, re-engagement workflows and post-event follow-ups

Create engaging, on-brand email content including copy, visuals and calls-to-action tailored to audience segments and customer journey stage

Manage email list segmentation and hygiene, ensuring accurate targeting, proper opt-in compliance and adherence to GDPR and CAN-SPAM regulations

Conduct A/B testing and performance analysis across campaigns; monitor KPIs (deliverability, open rates, click-through rates, conversions, ROI) and implement data-driven optimizations

Collaborate with design, content,



sales and analytics teams to align email initiatives with broader marketing strategy

Stay current on email marketing best practices, platform updates and industry trends to drive continuous improvement

Design and execute persona and industry/vertical specific nurture tracks tailored to different segments across ZenaTech's brand portfolio, mapped to buyer journey stage and lead-scoring triggers rather than simple time-based delays

Build and maintain HubSpot dashboards and custom reports to monitor overall email program health, including list growth/decay, engagement trends, spam complaint rates, and unsubscribe trends, in addition to individual campaign performance

Monitor sending domain health and deliverability (SPF/DKIM/DMARC, sender reputation, blocklist status) and proactively resolve issues impacting inbox placement

Design and execute structured A/B and multivariate testing roadmaps, testing subject lines, send-time, from-name, content format, CTA placement and personalization, prioritized by potential impact, with documented learnings applied across future campaigns

Required Qualifications

5+ years of hands-on experience as an email marketer or in a related marketing role with significant email responsibility

Proven expertise in email marketing strategy, campaign execution and lifecycle automation

Advanced proficiency with HubSpot, including workflow automation,



list management and reporting (or equivalent marketing automation platform)

Strong understanding of email best practices, deliverability, CRM integration, segmentation strategies and compliance (GDPR, CAN-SPAM)

Proficiency with HTML and CSS for email template design and customization

Experience with data analysis tools such as Google Analytics and ability to interpret metrics and derive actionable insights

Excellent written communication and copywriting skills; ability to craft compelling, audience-specific messaging

Solid analytical mindset with experience running A/B tests and optimizing based on performance data

Bachelor's degree in marketing, communications or related field (or equivalent qualified experience)

Preferred Qualifications

Certification in email marketing, HubSpot, Google Analytics or related field

Experience with B2B marketing and technical product campaigns

Familiarity with other marketing automation platforms or marketing analytics tools

Experience managing email marketing for multiple brands or product lines

Experience managing consistent testing and measurement standards across multiple brands or product lines

Familiarity with HubSpot's native A/B testing and reporting tools specifically

Basic SQL or analytics tool literacy for deeper program analysis beyond native platform reporting

Experience designing industry or persona-specific nurture campaigns tied to lead scoring and lifecycle stage, not just generic drip sequences

Working knowledge of statistical testing concepts (sample size, confidence/significance) to properly evaluate A/B and multivariate test results

Familiarity with deliverability mo

📌 Email Marketing Specialist (Canada)
🏢 ZenaTech
📍 Canada