Lead marketing initiatives as a Field Marketing Manager at Ivalua, focusing on field events and digital marketing in the Canada region. Shape strategies that drive brand growth and customer engagement. At Ivalua, you will manage marketing strategies to uplift brand presence and customer relationships through expertly orchestrated field events in collaboration with sales teams. Your contributions will directly support demand generation and audience engagement, backed by your solid field marketing experience. Bilingual candidates (English/French) are preferred for optimum communication across diverse audiences. Craft and execute effective field marketing strategies
• Organize impactful field events and roundtables
• Implement ABM initiatives targeting key customer segments
• Monitor and optimize marketing campaign performance 6+ years in marketing with at least 3 in field marketing
• Strong experience in field event management
• Solid understanding of ABM principles
• Harness your expertise at Ivalua to enhance customer interactions and marketing impact across Canada. #