About the role
We're looking for an experienced Email Marketing Specialist to fully own email and SMS blasts for a growing DTC brand within our Agency. This is an end-to-end role
- you're not just writing copy or just designing templates, you're running the whole channel: strategy, copy, design, flow builds, and performance reporting.

What you'll do
Plan and execute 15 campaign emails per month (promos, product launches, seasonal content, newsletters) Write on-brand copy that converts
- subject lines, preview text, body copy, CTAs Design clean, mobile-optimized email templates (Klaviyo or similar ESP) Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.) Manage segmentation and list hygiene Track and report on key metrics (open rate, CTR, conversion, revenue per email) with monthly insights and recommendations Run basic A/B tests on subject lines, send times,



and content Requirements Minimum 2–3 years of hands-on experience running email marketing for a DTC/ecommerce brand and restaurant brands(not just B2B newsletters) Solid portfolio showing both copy and design work
- please include samples/links Comfortable working independently with minimal oversight Experience building and optimizing automated flows, not just one-off campaigns Data fluency
- can read performance numbers and turn them into next steps, not just report them Nice to have Experience in wellness, beauty, CPG, or food/bev brands Figma or basic HTML/CSS for email SMS marketing experience Structure Monthly retainer, ongoing contract Hybrid a couple times a month, but 90% remote Output based To apply Send your portfolio (copy, case studies, + design samples) to [email protected]

📌 Email Marketing Specialist (Toronto)
🏢 22 Media Labs
📍 Toronto