Associations & Affinity Groups Full Time Toronto, ON Hybrid $50,000
- $55,000 CAD per year Travel: As business needs require PROLINK, Canada's Insurance Connection, is an independent insurance brokerage that has served clients since 1982. We provide tailored risk management and insurance solutions to professional associations and affinity groups, Canadian enterprises, small businesses, and individuals. We combine specialized insurance expertise, trusted relationships, and intuitive digital experiences to make insurance simpler. PROLINK is seeking a Business Development Manager to help grow our association and affinity programs. This is an individual contributor role that combines current member sales within existing programs with the early stage development of prospective association relationships. The initial focus will be responding to inbound opportunities and conducting targeted outbound outreach to prospective members. As you develop the required program, industry, and insurance knowledge, the role will expand to researching prospective associations, engaging executives, and securing qualified introductory meetings for senior leadership. You will work closely with Practice Leaders, Account Managers, Marketing, and senior leadership. Senior leadership will retain ownership of strategic negotiations and final association arrangements. Respond promptly to inbound leads and conduct proactive outreach to prospective members through association campaigns, referrals, events, and digital channels. Once licensed and authorized, provide insurance information and advice within the scope of the role, collect required underwriting information, and support quoting, placement, and closing.



Coordinate with Account Managers and other licensed colleagues when technical guidance, underwriting support, complex placement, or a service handoff is required. Conduct thoughtful outreach by email, telephone, LinkedIn, events, referrals, and other appropriate channels to build relationships and secure qualified meetings for senior leadership. Prepare concise prospect briefs, maintain disciplined follow up, and nurture opportunities that are not immediately ready to proceed. Maintain complete and timely records of prospects, contacts, activities, outcomes, and next steps in PROLINK's CRM and other company platforms. Track results against agreed pipeline, meeting, conversion, new business, gross written premium, and revenue objectives, and identify obstacles early. Work collaboratively with Practice Leaders, Account Managers, Marketing, underwriters, and other specialists to ensure accurate communication and disciplined handoffs.

Experience:
Two to three years of experience in business development, prospecting, sales, account management, or another client facing role. Insurance experience and association and affinity group experience are considered assets but are not required. Sales capability: Demonstrated success building a pipeline, securing meetings, developing relationships, overcoming objections, and converting outreach into measurable opportunities.



Strong ability to investigate organizations and industries, identify decision makers, synthesize information, and tailor outreach to the prospect. Strong planning, prioritization, CRM discipline, initiative, resilience, and follow through. Candidates who are not currently licensed must be willing and able to obtain it within three months of starting employment. Until licensed and authorized, the individual may not independently advise on, quote, negotiate, or sell insurance. Postsecondary education in business, commerce, marketing, communications, insurance, or a related discipline is preferred. Travel and events: Measurable growth in new member leads, conversion, policies in force, gross written premium, and revenue across assigned programs. A well researched and prioritized association pipeline that produces qualified introductory meetings and advances appropriate opportunities. Accurate CRM documentation, timely reporting, disciplined follow up, and effective internal handoffs. Increasing technical fluency in assigned programs and knowledge of the professions and industries being pursued. Comprehensive medical and dental benefits effective from the first day of employment. Professional development, insurance education, and support toward licensing requirements. Exposure to senior leaders, association executives, insurers, and a diverse portfolio of professional sectors. At PROLINK, diversity begins and ends with our employees. We are proud to be an equal opportunity employer and to build a workforce that reflects the communities in which we live and work. Artificial intelligence will be used to screen, assess, and/or select applicants.*

📌 Service Sales BDM (Canada)
🏢 PROLINK
📍 Canada