About Bird&Be;

Bird&Be; is a direct-to-consumer fertility brand on a mission to help people build families faster through our doctor-backed fertility products. Our goal is to help educate our customers on their fertility health early, and help them take action quickly with personalized supplements scientifically proven to impact outcomes, and at-home tests that help them get answers sooner. All while changing the face of fertility: without blue and pink boxes, plastered with photos of white babies. Our brand reflects the modern millennial.

Since launching in the summer of 2021 we've been growing quickly in the fertility space, doubling our revenue year over year. We were founded by a team of fertility warriors and doctors and are supported by top-tier investors who all want to change the current fertility experience. We're looking for incredible new team members to join us on this mission. If you're interested in a dynamic and fast-paced environment at an early-stage startup that's looking to make a positive change in the world, we'd love to chat.

About the role

We're seeking a technical, detail-oriented Ecommerce Product Manager to own our Shopify ecosystem end-to-end, drive our website roadmap, and manage the external agencies who build and design it. This role is for someone who can go deep on the Shopify app stack, has a sharp eye for design and UX, and can hold agencies accountable to a high bar.

In this role you will:

Manage our Shopify website and ecosystem

- Own our Shopify store and all associated third-party apps (Recharge, Klaviyo, Gorgias, OctaneAI, and others)




- Have a deep working knowledge of the Shopify app ecosystem — know what's out there, evaluate new tools, and make the call on what to install or cut
- Oversee and optimize conversion tactics like our Quiz, cross sells, upsells etc.
- Act as the internal subject matter expert on all things Shopify and our website

Own our ecommerce web and design agency relationship

- Manage our external web development and design agency day-to-day: set priorities, review deliverables, and keep work on scope, on time, and on brand
- Bring a critical eye for design. You can tell the difference between "technically finished" and actually good, and you push back when work doesn't meet the bar
- Translate business and merchandising needs into transparent briefs and requirements the agency can execute against
- Partner with designers and developers to scope, prioritize, and ship site improvements

Improve website conversion and user experience

- Maintain and optimize the core shopping journey: search, navigation, product reviews, and browse experience
- Own day-to-day website merchandising — product catalog, collections, and product pages
- Develop and execute product education strategies that highlight key features, benefits, and unique selling points
- Own and execute an a/b testing roadmap and roll out. We should have tests running at all times.
- Monitor and analyze merchandising and site performance, and report out weekly

Perform technical troubleshooting

- Troubleshoot customer issue escalations (

📌 Ecommerce Product Manager (Canada)
🏢 Birdandbe
📍 Canada