Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with work from home within Canada possibly considered.

This full-time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.

Key Responsibilities: Lead CRM requirements, configuration, testing, migration, and launch

Design data models, lifecycle stages, pipelines, and governance

Build integrated guest profiles across hospitality systems

Create automated welcome, booking, retention, and re-engagement journeys

Report lifecycle KPIs and run performance testing

Requirements: Five-plus years in CRM, lifecycle, retention, or email marketing

Experience leading CRM implementation, mapping, migration, and adoption

Hands-on Salesforce, HubSpot, Klaviyo, Revinate, or similar expertise

Experience with segmentation, lead scoring, personalization, and automated journeys

Working knowledge of SQL, APIs, privacy, and email deliverability

Apply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.

📌 CRM Lifecycle Marketing Specialist (Calgary)
🏢 Everwild
📍 Calgary