Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

We’re looking for a hands-on demand generation marketer who will own our pipeline number. You’ll report to our Head of Growth Marketing, working closely with our GTM engineer on data and automation, and with our Sales team on follow-up. You’ll use account mapping to pick targets, turn our partner content into pipeline, and show up where partner customers gather.

You’ll also keep our core engine strong: managing the website, search, paid, HubSpot, and reviews. We run lean, so you’ll test ideas before we commit real budget. You build the play, run it yourself, and measure it in pipeline.

You test efficiently and know when to cut. Turn partner account overlap into target account lists. Test account-based ads and warm outbound. Put our partner content to work across social, ads, outbound, nurture, and the newsletter.

Work with Sales so every warm account gets followed up. Build nurture tracks for accounts that are not ready to buy, tailored to the platforms they use. Events, Communities, and Marketplaces Find where our buyers gather: partner conferences, user communities, and joint webinars.

Website and Search Own the website as a pipeline tool, owning conversion on key pages, forms and landing pages, with A/B tests. Run PPC across LinkedIn, G2, and Capterra, moving spend to what produces pipeline. Oversee review generation on G2,



Capterra and other sites.

Manage HubSpot: workflows, lead scoring, clean data, and enforcing our ICP definition. Own the quarterly customer newsletter and simple automated onboarding for recent customers. Own the weekly pipeline scoreboard.

Track partner-sourced and partner-influenced pipeline in HubSpot. Report which content drives pipeline. Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out.

Share of pipeline from ICP accounts. Website conversion to meetings. Win rate and average deal size on target-account opportunities.

Audit

HubSpot and attribution so marketing-sourced pipeline is a number everyone trusts. Take over review generation and PPC on G2 and Capterra, and the monthly customer newsletter. Audit our website and how we show up in Google and AI search. Build a target list from a partner’s account overlap and run a play end to end, including a small paid test with a set budget. 5+ years in B2B demand generation, with a track record of owning a pipeline number.

Experience with partner, channel, or ecosystem marketing that produced pipeline.

Experience running account-based programs: target lists, account-based ads, and coordinated outreach. SEO and website conversion experience, including optimizing for AI search. Hands‑on paid experience, especially LinkedIn targeting by company, job function, and account list.

Comfort with data: funnel metrics, attribution, and spreadsheets.

Bonus Points if You Have: Experience in HR tech, marketing to HR, Talent, L&D;, and Operations buyers.

Experience with account mapping tools like Crossbeam.

📌 Demand Generation Manager (Winnipeg)
🏢 Guusto
📍 Winnipeg