Drive consumer growth strategy for AutoTrader.ca and AutoHebdo through data-driven marketing, performance analysis, and commercial decision-making. This Director role owns the consumer marketing growth agenda and leads a multi-million CA$ budget. You will set priorities across Performance Marketing, brand, social media, and editorial content. The work connects consumer insights, analytical judgment, and measurable commercial results.

Key Responsibilities: Identify growth drivers across regions and marketing channels Recommend monthly spend adjustments using performance data Challenge campaign strategies through cross-functional influence Guide brand messaging, content, and partnerships Lead senior reviews of marketing performance and investments Requirements: ~10+ years in data-driven strategy and transformation ~ People management experience in strategy or marketing ~ Advanced Excel skills and basic SQL proficiency ~ Understanding of campaign economics and measurement ~ Solid analytical problem-solving and communication skills Lead AutoTrader.ca and AutoHebdo consumer marketing strategy with analytical rigor, investment judgment, and decisive cross-functional execution.

📌 Director Consumer Growth Strategy (Toronto)
🏢 AutoTrader.ca
📍 Toronto