Overview

Yard Gear is seeking a hands-on General Manager to lead daily operations, grow the business, and deliver an excellent customer experience. This role combines sales, business development, team leadership, and project management. The General Manager will guide the team, strengthen customer and business relationships, and identify ways to improve how the company operates.

RESPONSIBILITIES

- Define and execute long-term business strategies that support growth, profitability, and brand positioning.
- Identify new market opportunities, partnerships, and revenue streams to expand Yard Gear’s footprint.
- Lead change initiatives and innovation to keep the business agile and competitive.
- Direct daily operations across all departments, ensuring efficiency, consistency, and alignment with company goals.
- Monitor and improve operational workflows, inventory management, and customer service standards.
- Implement systems and processes that enhance productivity and reduce operational costs.
- Oversee budgeting, forecasting, and financial reporting to ensure fiscal health and accountability.
- Analyze financial data to guide strategic decisions and optimize profitability.
- Manage vendor contracts, pricing strategies, and cost controls.
- Recruit, train, and develop a high-performing team across sales, service, and support functions.
- Foster a positive, inclusive, and performance-driven workplace culture centered on customer satisfaction and continuous improvement.
- Lead by example, promoting transparency, integrity, and collaboration.
- Champion a customer-first approach, ensuring every interaction reflects Yard Gear’s values of quality, adventure, and trust.
- Oversee showroom presentation, service standards, and customer engagement strategies.




- Respond to escalated customer concerns with empathy and resolution-focused leadership.
- Ensure adherence to all company policies, safety protocols, and industry regulations.
- Conduct regular audits and implement corrective actions to maintain operational excellence and legal compliance.
- Build and nurture relationships with suppliers, local businesses, and community organizations.
- Represent Yard Gear at industry events, trade shows, and community initiatives to enhance brand visibility and reputation.

QUALIFICATIONS:

- Minimum of 5 years of progressive experience in retail, dealership, or outdoor equipment management.
- Demonstrated success in leading cross-functional teams and managing complex business operations.
- Strong financial acumen with experience in budgeting, forecasting, and P&L; management.
- Exceptional leadership, communication, and decision-making skills.
- Deep passion for outdoor equipment, adventure gear, and delivering outstanding customer service.
- Proficiency in business management software, POS systems, and data analytics tools.
- Bachelor’s degree in Business Administration, Management, or a related field preferred.
- Experience within outdoor recreation, powersports, equipment, agriculture, lawn and garden, automotive, or related retail environments.
- Experience managing seasonal inventory and vendor relationships.
- Product knowledge relating to outdoor power equipment, trailers, powersports, accessories, apparel, or related product categories.





SKILL & EFFORT:

- Merchandising Excellence
- Inventory Management
- Team Leadership
- Coaching & Development
- Customer Experience
- Financial Acumen
- Vendor Management
- Strategic Thinking
- Retail Operations
- Change Leadership
- Communication
- Accountability

WORKING CONDITIONS:

- Manage deadlines.
- Occasionally stand for prolonged periods
- Frequently work outside of regular work hours
- Frequent travel during the day for job-related matters
- Occasionally respond to emergency situations
- Occasionally manage stressful situations involving upset or impatient people.
- Occasional eyestrain related to computer use.

PERFORMANCE CRITERIA:

- · Revenue Growth
- · Gross Margin Performance
- · Inventory Turnover
- · Inventory Accuracy
- · Aged Inventory Reduction
- · Employee Retention
- · Employee Engagement
- · Customer Satisfaction
- · Budget Performance
- · Operating Profitability
- · Safety Compliance
- · Overall Business Growth

What Success Looks Like A successful General Manager at Yard Gear is visible, approachable, and actively engaged in the business every day. They understand the inventory, know which products drive profitability, build and develop strong teams, maintain exceptional merchandising standards, and create an workplace where employees and customers want to return. Their leadership results in a profitable, organized, customer-focused operation that consistently achieves its business objectives. Pay: $80,000.00-$120,000.00 per year

Benefits

- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
- Wellness program

Work Location: In person

📌 General Manager - Yard Gear (Hanwell)
🏢 Yard Gear Sales and Service
📍 Hanwell