Google & Meta Ads Specialist

Location: Edmonton, Alberta. Applicants must be local to Edmonton.

Employment type: Full time

Salary: $38,000–$62,000 CAD annually

Work arrangement: In-office

About the role

We’re looking for a Google & Meta Ads Specialist to manage paid advertising for a portfolio of clients. You’ll plan, launch, test, and optimize campaigns across Google, Facebook, and Instagram, with responsibility for budgets, tracking, and measurable results.

You’ll use performance data and audience insights to improve lead quality, customer acquisition, and revenue. The role includes working with marketing and creative teams, supporting lead generation and e-commerce goals, and explaining campaign performance and recommendations clearly to clients.

Responsibilities

- Plan, build, and optimize Google Search, Performance Max, Shopping, Display, and Demand Gen campaigns.
- Manage Facebook and Instagram campaigns, including Advantage+, prospecting, and retargeting.
- Conduct keyword research, review search terms, and maintain negative keyword lists to align campaigns with customer intent.
- Develop campaign structures, write ad copy, and coordinate creative production and testing.
- Select bidding strategies and manage campaign budgets, pacing, and allocation based on objectives and performance.
- Test ad copy, creative, audiences, targeting, and landing pages to improve results.
- Implement, validate, and troubleshoot conversion tracking using Google Ads, GA4, Google Tag Manager, enhanced conversions, call tracking, Meta Pixel, Conversions API, and UTMs.
- Manage Performance Max asset groups, audience signals, and Merchant Center feeds where applicable.
- Monitor campaign performance, identify wasted spend, investigate changes, and resolve ad disapprovals.
- Prepare reports on cost per acquisition, return on ad spend, conversion volume, revenue, impression share, and lead quality.
- Present findings and practical recommendations to clients and internal teams.
- Coordinate campaigns with promotions, product launches,



and broader business priorities.
- Apply an understanding of SEO, landing page performance, and digital marketing to support an integrated strategy.
- Stay current with advertising policies, platform changes, and measurement practices.

Required qualifications
- At least two years of hands-on paid advertising experience, including Google Ads and Meta.
- Campaign examples demonstrating improvements in lead generation, acquisition costs, sales, or revenue.
- Strong understanding of keyword research, campaign structure, audience targeting, bidding strategies, budgeting, and optimization.
- Practical experience with GA4 and Google Tag Manager, including validating conversion tracking and diagnosing measurement issues.
- Experience testing campaign elements and using the findings to guide improvements.
- Ability to interpret performance data and turn it into specific, practical recommendations.
- Understanding of lead generation, e-commerce objectives, and broader digital marketing principles.
- Strong analytical, organizational, and communication skills, with the ability to manage multiple client accounts and priorities.
- Google Ads Search and Measurement certifications.

Preferred qualifications
- Google Analytics certification and Meta Certified Media Buying Professional certification.
- Experience with Looker Studio, Google Ads Editor, and CRM integrations.
- Experience with Merchant Center, e-commerce product feeds, and landing page optimization.
- Familiarity with LinkedIn Ads, Reddit Ads, Programmatic Ads, or other paid advertising platforms.
- Experience with enterprise advertising tools such as Campaign Manager 360 or Display & Video 360.
- Working knowledge of SEO and how paid advertising supports broader marketing efforts.

How to apply Submit your resume and two or three campaign examples. For each example, explain the objective, your responsibilities, the advertising budget, and the results achieved. Please remove confidential client information.

Applicants must be local to Edmonton and available to work in-office.

Pay: $38,000.00-$63,000.00 per year

Work Location: In person

📌 Google & Meta Ads Specialist (Edmonton)
🏢 Cutting Edge Edmonton
📍 Edmonton