About the Role

We are looking for a Head of Performance to own the strategy and financial performance of our paid search programs across the portfolio.

This is a senior leadership role for a commercially minded operator who thinks in margin, not just in clicks. You will set the direction for how we acquire traffic, manage key platform and commercial partners, and lead the team responsible for day-to-day execution.

Your success will be measured by one thing: hitting and exceeding our revenue, profitability, and efficiency targets.

Responsibilities

Strategy & Performance

- Define and own the paid search strategy across the portfolio, with Google Ads as the core channel, Microsoft Ads as a secondary focus, and emerging high-intent platforms (e.g., ChatGPT) as a growth lever.
- Develop account structures, bidding strategies, keyword strategies, and audience targeting approaches that scale volume while protecting margins.
- Own paid search financial performance, including revenue, spend, net revenue, and ROAS.
- Identify and prioritize the biggest opportunities to improve financial results, including new verticals, geographies, keyword expansion, bidding strategy changes, and funnel and landing page optimization.

Partnerships & Commercial Strategy

- Serve as the senior point of contact for Google and other platform account teams.
- Drive beta access, quarterly business reviews, and co-investment opportunities.
- Build and maintain strong commercial relationships that support long-term growth and performance.

Leadership & Operations

- Lead, coach, and develop the paid search team.
- Establish clear KPIs, testing roadmaps, and operating processes, reviewing performance with the team weekly.
- Partner with analytics, product, content,



and finance teams to improve tracking, attribution, conversion rates, and reporting.
- Report performance, insights, and recommendations to the General Manager and senior leadership.
- Stay ahead of developments in search, including AI-driven campaign types (Performance Max, AI Max), automated bidding, and changes in privacy and measurement.

Requirements

- 5+ years of experience in paid search or performance marketing, including 3+ years leading a team or channel.
- Proven track record of managing large-scale Google Ads budgets and delivering against revenue and profitability targets.
- Expert, hands-on command of Google Ads, including Search, Performance Max, Smart Bidding, scripts, Google Ads Editor, and Merchant Center where relevant.
- Experience building AI agents and leveraging AI to develop scalable systems and processes.
- Solid commercial and financial acumen, with the ability to build forecasts, model margins, and make spending decisions based on unit economics.
- Experience managing relationships with platform representatives, partners, and agencies, including negotiating commercial terms.
- Advanced analytical skills with GA4 and Excel/Google Sheets; SQL or BigQuery experience is a plus.
- Solid understanding of conversion tracking, offline conversion imports, attribution, and incrementality testing.
- Excellent leadership, communication, and stakeholder management skills, with the ability to present to senior leadership.
- Experience in a fast-paced, digital-first, or high-growth environment.

Built on Trust We operate with unwavering trust, uphold the highest standards of integrity, and deliver consistent performance. Our mission is to serve our audiences with transparency and measurable value, building long-term relationships grounded in results.

📌 Head of Performance (Montreal)
🏢 Valnet
📍 Montreal