Who you are

- B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches

- SMB Environments: You know how to reach and convert small and mid-sized business customers

- People Leadership: You have led a marketing team and know how to build workflows around it

- Strategic GTM Thinking: You connect product strategy to market execution

- Hands-on Campaign Execution: You can plan a campaign and also ship it

- Stakeholder Management: You align Product, Sales and Support without friction

- Tools: HubSpot is a must; the Atlassian suite is a plus

- Language: Excellent written and spoken English

- Extreme Ownership: You take responsibility for results, not only for tasks

- Pragmatism: You choose the solution that works over the one that looks perfect

- Finisher Mindset: You bring projects across the line

- Builder Mentality: You enjoy creating structure where none exists yet

- Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!

What the job involves

- Do you want to connect product innovation with market execution and lead the team behind it? Are you ready to own a GTM process, a campaign calendar across markets, and a team of four at a fast-moving B2B SaaS company? Then you are our perfect match!

- This role reports directly to our Marketing Director

- Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning

- Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline





- Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK

- Prioritize and sequence campaigns and its content across channels together with your team and agency partners

- Run online events with solid attendance and offline events that our customers rate highly

- Make sure every event ties back to the campaign calendar and our growth targets

- Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints

- Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community

- Lead product marketing, content marketing, events, community and social media

- Set clear goals, build operational workflows and develop your people

- Manage the agency that delivers our website and graphic work, from briefing to quality review

- Collaborate closely with Product, Sales and Customer Support

- Bring a US perspective into a global marketing team that also serves DACH and the UK

Benefits

- Unlimited paid holiday and sick leave

- Subsidised fitness membership through Classpass

- Development & learning opportunities through regular check-ins with your team lead, team exchanges and development reviews

- Education budget, that allows you to grow professionally and explore new ideas

- Remote work - You have the freedom to decide whether you want to work from home or from the (dog friendly) office in Berlin (for this position, Spain + Portugal is also an option)

- Education budget, that allows you to grow professionally and explore new ideas

- Urban Sport Club membership discount, to keep active even in these isolated times

- Unlimited holidays (26 days are the minimum)

- SpendIt Card - With a monthly sum to spend on your groceries or whatever you like (after your probation period)

- We’ll provide you with all the relevant work equipment you need in order to successfully from the office or your Home Office

- Yearly team holidays at an awesome location (after successful business year)

- Learning budget for regular trainings and coaching, book- & online course-budget of at least 500 €

📌 Head of Product Marketing & Campaigns (Canada)
🏢 GotPhoto
📍 Canada