Our client is a well-established B2B SaaS company based in Vancouver, BC, entering an exciting new growth chapter and looking for a Marketing Manager who wants to build and run programs, not just plan them. This is a rare kind of marketing role. If you’re the person your last company called when a trade show needed to be nailed, a brand activation needed to land, or an event needed to actually happen, this is built for you.

Own event and brand activation delivery end to end: plan, organize, promote, and host trade shows, conferences, in-person and virtual events, and webinars that build brand presence and pipeline. Lead brand activations that put the company in front of customers and prospects, and represent the brand in office at industry events (travel as needed). Partner with the organization’s broader in-house digital and creative team, who run social, digital, design, and web.

Brief them clearly and keep their output aligned to your event and campaign calendar. Translate product strategy and roadmap into marketing-ready input, working closely with product leadership so the wider team always has accurate, timely material to build campaigns around. Own the marketing funnel end to end, from awareness through to qualified handoff to sales, including post-event lead follow-up.

Keep marketing reporting and dashboards current and trustworthy, so leadership always has an accurate, real-time read on pipeline contribution, event ROI, and campaign performance. Orchestrate a small internal marketing pod (a product marketing resource, a marketing coordinator, and a marketing ops/technical resource) plus the extended creative team,



assigning work and keeping everyone aligned to deadlines. This role reports to a senior sales and marketing leader who owns strategy and vision. 5–10 years of progressive marketing experience within the SaaS or software industry, ideally B2B. ~ Proven, hands‑on experience planning and running trade shows, events, and brand activations end to end, from concept and budgeting through on‑site execution and post‑event reporting. ~ Experience managing event vendors, sponsorships, budgets, and logistics. ~ Comfort partnering with (rather than directing) an internal or agency creative and digital team to get campaigns built and launched. ~ Solid working knowledge of funnel mechanics and demand generation, beyond brand and awareness marketing. ~ Experience owning marketing dashboards and reporting (e.g., HubSpot, Marketo, Salesforce, Google Analytics, or similar tools) and communicating performance clearly to leadership. ~ Ability to translate technical or product information into marketing messaging, and comfort working directly with product teams. ~ Strong organizational and project‑management instincts, with the ability to keep a small, cross‑functional team on schedule. ~ Willingness to travel for events.

Experience marketing software or technology into relationship‑driven B2B markets.

Experience with event and webinar platforms (e.g., Zoom Webinars, ON24, Bizzabo, or similar) and marketing automation tools. Familiarity with CRM platforms as an end‑user marketer. If you’re a hands‑on marketing operator who wants ownership of events, brand activations, and funnel execution, and is happy to leave strategy to someone else, we’d love to hear from you. #

📌 Marketing Manager - Brand Activation & Events (Vancouver)
🏢 Humans of HR
📍 Vancouver