Reportsto:VP,Marketing

Location:
Vancouver,BC Type:Full time,permanent D3SecuritybuildsMorpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.
WeareaVancouver-basedcompanysellingintoglobalenterprisesan

About the role
TheDirectorofMarketingistheVP’srighthand.
WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatk Youwillbeaccountableforwhetherthemarketingplanactuallyhappens. What you’ll own: Executionandoperatingcadence
- Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit.
- Runthemarketingoperatingrhythm:planning,standups,launchreadiness,retros.
Surfaceslippageearlyratherthanexplainingitlate.
- ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded. Demandgenerationandcampaigns
- Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels.
- WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-updiscipline.
- MaintainHubSpotasthesystemofrecord;insistonattributionthatsurvivesscrutiny. Contentandmessaging
- Directthecontentengine:whitepapers,battlecards,technicalblogs,casestudies,webcopy,andsalesenablement.
- Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOCmanagers,securityarchitects,andprocurementallreaddifferentthingsandneeddifferentproof.
- Protecttechnicalaccuracy.
Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively. GEOandsearchvisibility




- Owngenerativeengineoptimization(GEO)asafirst-classdiscipline:howD3andMorpheusarerepresented,cited,andrecommendedbyChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines.
- Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generatedanswers—andtrackitwithrealmeasurement,notvibes.
- CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother. Analystandthird-partyvisibility
- Supportanalystrelationsprograms(Gartner,Forrester,Omdia,GigaOm,andindependentresearchers):briefingprep,evidencepackages,submissioncycles,andfollow-through.
- Buildtheevidencebase—proofpoints,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible. What you bring Required Experience
- 6+yearsinB2Bmarketing,withmeaningfultimeinthetechnologysector.
Cybersecurity,infrastructuresoftware,orenterpriseSaaSpreferred.
- Demonstratedownershipoffull-funnelB2Bprograms,notjustonechannel.
- WorkingfluencyinmodernB2Bmarketingpractice:product-ledandsales-ledmotions,buyerintentdata,ABM,marketingautomation,attributionmodelling,andlifecyclemarketing.
- PracticalGEOexperience.
Thisisahardrequirement,notapreference.




YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generatedanswers,youcanexplainyourapproach,andyoucandescribewhatworked,what
- Strongtechnicalcomprehension.
Youcanreadaproductarchitecturedoc,understandit,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush.
- Hands-onproficiencywithHubSpot(orcomparable),analyticstooling,andCMSplatforms.
- Peopleandvendormanagementexperience.
- ExcellentwrittenEnglish.
Youwillbeedited,andyouwilleditothers. Howyouwork
- Initiative.
Youbringproblemswithproposedanswersattached.
Youstartthings.
- Creative.
Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds.
- Direct.
Yousaywhensomethingisn’tworking,includingwhenit’syourownidea.
- Finisher.
Youcaremoreaboutwhatshippedthanwhatwasplanned. Nicetohave
- Cybersecuritydomainknowledge(SOCoperations,SIEM/SOAR,detectionengineering,oradjacent).
- ExperiencemarketingAIoragenticproducts,includingnavigatingbuyerskepticismaboutAIclaims.
- Channel,MSSP,orpartnermarketingexperience.
- ExperiencemarketingintoEMEA,particularlyDACH,includingdatasovereigntyconsiderations.
- Analystrelationsexperiencewithamajorresearchfirm. Why this role YouwillworkdirectlywithaVPwhowillgiveyourealscope,realfeedback,andcreditforyourwork.
Theproductisgenuinelydifferentiatedandthecategoryisbeingdefinedrightnow.
IfyouwanttobethepersonwhobuildsamodernB2Bmar D3Securityisanequalopportunityemployer.
Wewelcomeapplicationsfromallqualifiedcandidatesandprovideaccommodationsthroughoutthehiringprocessonrequest.

📌 Director of Marketing (Vancouver)
🏢 The Security Centre
📍 Vancouver