The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.

Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.

This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, rapid-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.

KEY RESPONSIBILITIES Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce &

- Merchandising Specialist and Social Media / Content Manager

Run weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignment

Coach and develop team members, supporting skill growth and performance over time

Foster a collaborative, organized and high-performing marketing culture

GTM Planning &

- Campaign Management Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed

Ensure marketing efforts support broader business objectives and brand initiatives

Translate annual marketing strategy and priorities into quarterly and monthly plans

Lead campaign planning across channels, ensuring cohesive storytelling and execution

Partner with ecommerce, operations, and creative teams to align product priorities,



merchandising and launch readiness

Oversee channel strategy and execution across email, social, editorial, paid media and campaigns

Work collaboratively with the team to define channel KPIs and performance targets

Review performance regularly, identifying insights and opportunities

Optimize channel plans based on results, seasonality and business needs

Project Management &

- Operations Own marketing workflows and project management using Asana

Ensure campaigns and initiatives are clearly scoped, prioritized, and delivered on time

Balance multiple workstreams while maintaining a high standard of quality and organization

Act as the operational backbone of the marketing function

Agency &

- Contractor Management Manage external agencies and partners, including paid media and PR

Oversee briefs, timelines and performance

Ensure agencies are aligned with Obakki’s brand, goals and GTM calendar

QUALIFICATIONS 5+ years of experience in marketing, with at least 2+ years in a people management role

Proven experience leading integrated marketing campaigns and GTM planning

Strong understanding of channel strategy across email, social, editorial and paid media

Demonstrated ability to manage teams, agencies and team workflows

Highly organized with strong project management skills

Comfortable working in a fast-paced, collaborative environment

Excellent written and verbal communication skills

Working proficiency with Klaviyo, Asana, Google Analytics and Shopify

This is an in-office role and candidates based in Vancouver are preferred PERKS + BENEFITS

Competitive compensation package

Opportunities for career advancement and growth

Inclusive and dynamic office culture

Engagement and team-building opportunities

EXCITED TO JOIN OUR TEAM?

📌 Senior Marketing Manager (Vancouver)
🏢 Obakki
📍 Vancouver