Web Analytics & UI/UX Analyst (Contract)

Overview

Seeking a Web Analytics & UI/UX Analyst to assess website traffic, user behaviour, and navigation patterns using

Google Analytics (GA4)

and related analytics/UI/UX tools. The resource will provide insights into how visitors interact with the website and identify opportunities to improve user experience.

Key Responsibilities

- Analyze Google Analytics (GA4) data to track website traffic, user journeys, and navigation patterns.

- Identify which pages users visit, which they bypass, and where they exit the website.

- Monitor key website metrics, including page views, engagement, click paths, and conversion rates.

- Develop reports and dashboards highlighting user behaviour and website performance.

- Utilize UI/UX analytics tools such as Hotjar,



Microsoft Clarity, or similar to assess user interactions.

- Provide actionable recommendations to improve website navigation, usability, and engagement.

Required Skills

- Hands-on experience with Google Analytics 4 (GA4) and website analytics.

- Solid understanding of user journey analysis, behavioural tracking, and web metrics.

- Familiarity with UI/UX analysis tools, heatmaps, and session recordings.

- Ability to interpret analytics data and communicate findings to stakeholders.

- Experience with Google Tag Manager (GTM) and Looker Studio considered an asset.

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📌 Web Analytics & UI UX Analyst (36099) (Ottawa)
🏢 Myticas Consulting
📍 Ottawa