Reporting to senior leadership, the Business Development Manager will connect customer and market needs with WMI’s training capabilities. The role combines account management, business development, market research, digital marketing oversight, funding and channel development, and team leadership. The successful candidate will build trusted, long-term relationships with major clients while establishing clear processes and accountability across admissions and administrative functions.

Key Responsibilities

Client Relationship Management

· Build and maintain strong, long-term relationships with WMI’s key clients and industry partners.

· Conduct regular client visits and proactively understand clients’ current and anticipated training needs.

· Translate client requirements into timely, practical training proposals and coordinate follow-up to help position WMI as a trusted training partner and preferred provider.

· Track client feedback, upcoming opportunities and account activity, ensuring consistent and professional follow-through.

Business Development and Market Research

· Monitor changes in the maritime industry, workforce needs and the training market to identify growth opportunities.

· Research, assess and help develop new courses and training services based on market demand and WMI’s capabilities.

· Develop new business channels, partnerships and external relationships that can generate sustainable revenue.

· Identify relevant PTIB requirements, government funding programs and other applicable resources or funding opportunities; assess their relevance and support appropriate applications or initiatives.

Digital Marketing and Marketing Effectiveness

· Work with WMI’s third-party digital marketing team to review performance, clarify business objectives and recommend practical improvements.





· Use campaign data, lead quality, conversion trends and return on marketing spend to help improve the effectiveness of marketing investments.

· Identify opportunities to strengthen WMI’s digital presence, lead generation and alignment between marketing activity and enrolment or business-development goals.

Team Leadership and Operational Controls

· Lead and support the admissions teams, providing clear direction, coaching, feedback and day-to-day guidance.

· Establish and maintain reliable systems, checks and accountability to ensure course scheduling, class setup, student enrolment and related records are accurate and completed on time.

· Monitor workflows, identify operational risks and bottlenecks, and implement practical process improvements.

· Coordinate across campuses and departments to support productive delivery, clear communication and consistent service to clients and students.

Pay: $80,000.00-$100,000.00 per year

Benefits:

- Dental care
- Extended health care
- Mileage reimbursement
- Paid time off
- Vision care

Application question(s):

- do you have: the experience as follows:
- Experience with market research, identifying business opportunities and supporting the development or launch of new services or products.
- Working knowledge of digital marketing and performance measurement, with the ability to collaborate effectively with an external marketing agency and provide data-informed direction.
- Experience supervising or leading a team, improving workflows, setting expectations and implementing quality-control processes.

Education:

- Bachelor's Degree (preferred)

Experience:

- business development, key-account management,: 1 year (required)
- client-facing skills for conducting business visits : 1 year (preferred)

Willingness to travel:

- 50% (preferred)

Work Location: In person

📌 Business Development Manager (Ladysmith)
🏢 Western Maritime Institute
📍 Ladysmith