Shape the future of banking as a Senior Manager of Lifecycle Management Strategy at EQ. Drive customer engagement strategies and boost loyalty through cutting-edge marketing techniques. In this pivotal role, you will lead lifecycle strategy for the credit card portfolio at EQ, targeting onboarding, activation, and long-term customer engagement. The position demands a unique blend of marketing expertise, analytical skills, and a strong understanding of customer relationships to effectively develop actionable roadmaps. Collaborate with cross-departmental teams to deliver measurable business outcomes and enhance customer experiences across multiple channels.

Key Responsibilities
• Own the lifecycle engagement strategy for credit cards
• Lead integrated marketing and product strategies




• Develop a multi-year lifecycle roadmap based on insights
• Build audience and channel strategies using behavioral data
• Create test plans to improve customer experience

Requirements:
• University degree in Marketing or related field
• 7+ years in marketing strategy and customer engagement
• Deep knowledge of lifecycle marketing and customer journeys
• Strong product and commercial acumen
• Exceptional communication and storytelling skills Leverage your expertise in marketing strategy to enhance customer relationships and business performance at EQ.

📌 Lifecycle Management Senior Manager at EQ (Toronto)
🏢 EQ Bank | Canada's Challenger Bank
📍 Toronto