Drive marketing strategies for Globe and Mail events as an Event Marketing Lead. Join a cooperative team focused on audience acquisition, ticket sales, and impactful event success. The Globe and Mail seeks an Event Marketing Lead to enhance its events portfolio. This position demands a highly organized marketer with a blend of strategic insight and execution skills. You will work with various teams to attract the right audiences and ensure successful event attendance through effective marketing tactics. Key Responsibilities:

- Shape marketing strategy alongside the event team
- Develop promotional strategies for audience growth
- Execute multi-channel marketing plans and optimize results
- Create accurate, audience-focused marketing communications
- Track and analyze marketing KPIs for continuous improvement

Requirements:

- Degree in marketing, communications, or event management
- 5–7 years of experience in event marketing
- Proven skills in audience development and management
- Excellent communication abilities, detail-oriented
- Passion for journalism and The Globe's brand

Lead event marketing initiatives and optimize audience engagement with The Globe and Mail. #J-18808-Ljbffr

📌 Event Marketing Lead at The Globe (Canada)
🏢 Canadian Inclusion
📍 Canada