Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.

Responsibilities:

- Keep your product story strictly aligned with the broader Lone Wolf narrative.
- Translate AI capabilities into practical, undeniable value for real estate professionals.
- Maintain competitive intelligence for your suite of products and build it directly into your positioning.
- Serve as the internal subject matter expert for your product line and target buyers.

Go to Market & Strategy

- Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.




- Execute pilot programs to test positioning and pricing before wider release.
- Track launch impact strictly against pipeline, adoption, and revenue.
- Recommend strategic pricing and packaging for your products within the overall portfolio framework.
- Partner with Demand Generation to build campaigns that drive pipeline and product adoption.

Sales & Revenue Enablement

- Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
- Deliver high impact product training and webinars to internal teams and customer audiences.
- Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
- Collaborate with Customer Success to build resources that drive

📌 Product Marketing Manager (Toronto)
🏢 Lone Wolf Technologies
📍 Toronto