Director of Paid Media

Confidential Search

Ad Culture is conducting a confidential search on behalf of an established digital marketing agency for an experienced Director of Paid Media .

This is a senior departmental leadership opportunity for someone who has built their career in performance marketing and is ready to take ownership of a growing paid media function.

The Director will be responsible for the overall performance, development and evolution of the Paid Media department, including team leadership, client performance oversight, operational excellence, strategic direction and the continued development of the agency's paid media capabilities.

This is primarily a leadership and strategic oversight position rather than a hands‑on media buying role.

The successful candidate will combine deep paid media expertise with robust people leadership and an operational mindset. They should understand today's major advertising platforms while also staying closely connected to emerging developments in automation, AI, measurement, privacy and advertising technology.

The Opportunity

The Director of Paid Media will have significant ownership over how the department operates and evolves.





You will lead and develop a team of paid media professionals, maintain visibility across a diverse portfolio of client accounts, establish solid operating standards and ensure that clients receive proactive, commercially minded paid media strategy.

You will also play an important role in identifying new capabilities, technologies and service opportunities that strengthen the agency's paid media offering.

Key Responsibilities

Department Leadership

- Lead, coach and develop a team of paid media professionals.
- Establish clear performance expectations and accountability across the department.
- Support team members in developing stronger strategic, analytical and client-facing capabilities.
- Provide guidance and escalation support on complex accounts.
- Create an environment that encourages ownership, continuous improvement and high-quality work.
- Identify opportunities to improve team structure, capabilities and ways of working.

Client Performance & Budget Oversight

- Maintain senior-level visibility across paid media client performance.
- Ensure client budgets are managed responsibly and paced appropriately.
- Review

📌 Director of Paid Media (Toronto)
🏢 The Influence Agency
📍 Toronto