Job Description: Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities. If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.
The Role: We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization. This is a highly strategic and hands‑on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing. The ideal candidate combines deep performance marketing and analytical expertise with strong commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value.
Key Responsibilities Lead Marketing Measurement Strategy
Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement
Develop and evolve attribution models to better understand channel contribution and optimize investment allocation
Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics




Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS
Drive Performance Optimization
Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities
Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys
Support budget allocation, scenario planning, forecasting, and performance investment decisions
Insight Delivery
Deliver clear, executive-ready dashboards, reporting, and performance storytelling
Translate complex data into concise recommendations for leadership and crossfunctional stakeholders
Proactively surface trends, opportunities, and risks
Build a culture of data-driven decision making across the marketing organization
Cross-Functional Leadership
Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks
Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance
Champion consistency in measurement across channels, teams, and regions
Skills & Experience Required Experience 8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles




Proven experience leading marketing measurement strategy in a digital consumer business
Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance
Experience working across subscription, ecommerce, or high-growth digital business models
Technical Expertise Hands‑on experience with: Google Analytics 4
Google Tag Manager
Paid media platforms (Google Ads, Meta, DSP/programmatic platforms)
Attribution and measurement tools (including Super Metrics)
CRM and lifecycle marketing platforms
Experimentation / A/B testing platforms
BI / visualization platforms (Looker, Tableau, Power BI, or equivalent)
SQL and advanced data analysis
Subscription, ecommerce, and cohort analytics tools
Solid understanding of: Multi‑touch attribution
Media mix modeling
Incrementality testing
Customer lifetime value modeling
Cohort analysis
Churn analysis
Funnel optimization
Marketing forecasting and scenario modeling
Leadership & Soft Skills Strong executive communication and storytelling skills
Ability to influence senior stakeholders through insight and commercial thinking
Strategic mindset with strong business acumen
Highly collaborative cross‑functional leadership style
Comfortable moving between strategy and execution
Strong problem‑solving orientation with a bias for action
Why This Role Matters This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment, and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.
The Perks: Flexible hours and hybrid remote

📌 Senior manager, performance marketing (Toronto)
🏢 Rakuten Kobo
📍 Toronto