About SE Mutual Insurance

Come dream big with us!

Are you seeking a meaningful career where your work has purpose? Do you want to contribute to a team dedicated to helping families and businesses protect what matters most while strengthening the communities in which we live and work?

Join a trusted, locally owned insurance provider with deep community roots. Since 1938, SE Mutual Insurance Company (SEM) has been committed to delivering coverage tailored to life in Recent Brunswick and Nova Scotia. As a member-owned organization, our mandate is simple: protecting our policyholders’ best interests. And because 97% of our earned premium dollars stay right here in our region, our communities benefit directly.

Our local presence allows us to adapt quickly, make decisions efficiently, and provide the personalized service that sets us apart from larger insurers. We’re proud of our long-standing heritage—and even prouder to support the people who call this region home.

The Position

We’re looking for a dynamic and visionary Chief Growth Officer (CGO) to join our Senior Leadership Team at our Head Office in Riverview, NB.

The CGO is responsible for driving sustainable and profitable growth across our direct sales channel and broker partner channel. This leader will expand our direct presence throughout the Maritimes and position SE Mutual as the insurer of choice for families, businesses, and farmers.

You will oversee the company’s sales strategy, business development, broker relations, and marketing function, ensuring alignment with SEM’s strategic priorities and long-term vision for growth.

Key Responsibilities

Strategic Leadership

- Partner closely with the CEO and Executive Team to establish short and long-term growth targets and priorities.




- Contribute to company-wide strategic planning and decision‑making as a trusted senior leader.
- Provide insight into market trends, competitive positioning, and emerging opportunities.
- Represent the development function at the Board level, offering regular updates on growth initiatives, sales performance, and strategic progress.

Growth & Business Development

- Lead the expansion of SEM’s direct sales channel across the Maritimes, focusing on high-quality growth.
- Build and execute a long-term go‑to‑market strategy to strengthen brand visibility and attract new policyholders.
- Identify new market opportunities, geographic expansion paths, and potential mergers/partnerships.
- Lead cross-functional growth initiatives—aligning sales, marketing, underwriting, and technology to reinforce success.

Direct Sales Channel Leadership

- Provide leadership and coaching to the Direct Sales Team, ensuring strong performance, professionalism, and accountability.
- Develop sales targets, activity expectations, and performance measurement frameworks.
- Implement systems, tools, and training that enable sales excellence and customer engagement.
- Oversee recruitment, development, and retention of high-performing direct sales talent.

Broker Channel Leadership

- Strengthen and grow relationships with SEM’s network of broker partners.
- Develop a broker engagement strategy focused on value, responsiveness, and collaboration.




- Monitor broker performance, retention, and growth results; identify opportunities to enhance partnership outcomes.
- Work with brokers to promote SEM’s products, brand, and unique mutual advantage.

Marketing & Brand Leadership

- Oversee the Marketing Department and all brand initiatives.
- Guide the development and execution of marketing campaigns, digital strategy, sponsorships, and community presence.
- Ensure SEM’s brand messaging is consistent, compelling, and rooted in the values of a mutual insurer.
- Manage the annual marketing budget and ensure effective allocation of resources.
- Use analytics and market intelligence to evaluate campaign performance and adjust strategies.

Performance Management & Reporting

- Establish and monitor KPIs for sales, broker results, marketing, and overall growth initiatives.
- Provide regular reporting and updates to the CEO and Board.
- Use data to inform decisions, identify risks, and optimize performance across all development functions.

Qualifications

- Post-secondary education in business administration or a related field
- 15+ years of progressive leadership experience
- Experience in the insurance industry is preferred
- Proven experience leading cross-functional teams, including sales, marketing, and operations
- Exceptional problem-solving, analytical, and strategic thinking abilities
- Excellent communication, negotiation, and interpersonal skills
- Strong capability in change management and driving organizational improvements in fast-paced environments
- Demonstrated ability to develop and maintain relationships with key stakeholders, including the Board, regulators, and external partners
- Bilingualism (French and English) is an asset

📌 Chief Growth Officer (Riverview)
🏢 SE Mutual Insurance
📍 Riverview