Lethbridge, AB Full-time

Forma Steel specializes in manufacturing high-quality steel roofing, siding, trim, and custom panels in a wide range of gauges, colors, and finishes.

We are currently looking to hire the following position in our Forma Steel Facility in Lethbridge, AB

Role : Sales Administrator

Job Type : Full-time Permanent

Work Schedule : Monday to Friday, 8am-5pm

This role combines reception, customer service, and sales support, ensuring every customer interaction is positive while identifying opportunities to assist customers with the right products and solutions.

Employees will receive full internal training and have opportunities to develop their skills through employer-supported sales and product training programs.

- Be Passionate, Positive & Productive
- Be Respectful, Helpful & Caring
- Be Responsible & Reliable
- Be Solution-Focused
- Do The Right Thing

Key Responsibilities :

- Welcome customers and contractors at the front counter, understand their project needs, and provide product guidance and support.
- Assist customers in selecting the appropriate roofing, siding, trim, and panel products for their projects.
- Process sales orders accurately and efficiently within internal systems.
- Support walk-in contractor and builder customers in a similar capacity to a contractor “pro desk,” helping them quickly identify products, pricing, and availability.
- Coordinate with the production and logistics teams to confirm lead times, delivery schedules, and order readiness.
- Answer incoming phone calls and respond to general inquiries regarding product specifications, pricing, availability, and lead times.
- Maintain strong working knowledge of Forma Steel products, finishes, gauges, and accessories in order to confidently assist customers.




- Identify opportunities to upsell or recommend additional products such as trim, closures, fasteners, and accessories that support the customer’s project.
- Support the sales team by preparing quotes, entering orders, following up on customer requests, and assisting with account management tasks.
- Build positive relationships with repeat contractor, builder, and homeowner customers to encourage long-term business relationships.
- Maintain accurate customer records and activity notes in CRM systems (HubSpot experience considered an asset).
- Assist with general front office administrative tasks and maintain a clean, organized front counter workspace.
- Ensure every customer interaction reflects Forma Steel’s commitment to exceptional service and product knowledge.
- Solid written and verbal communication skills, with a proven ability to build/maintain strong client relationships.
- Excellent analytical skills and the ability to provide creative ideas utilizing data.
- An attitude of learning, eagerness to develop personally and professionally.
- Demonstrated ability to prioritize and balance competing customer demands.
- Ability to handle multiple client projects/accounts and requests simultaneously, ensuring deadlines are met.
- Strong multitasking capabilities with the ability to prioritize effectively in a fast-paced setting
- Ability to work as a team and be collaborative in providing business solutions.
- Prior sales support, customer service or account management experience is preferred.

Why Join Forma Steel?

- Competitive hourly wage with regular reviews.
- Opportunity for cross training & advancement.
- Full benefit package & RRSP program.
- Year-round steady work.
- Internal training opportunities.
- Amazing culture and employee engagement.

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📌 Forma Steel - Sales Administrator (Lethbridge)
🏢 Structural Truss Systems
📍 Lethbridge