25 Oct
|
Anker Innovations
|
Vancouver
25 Oct
Anker Innovations
Vancouver
À propos
du poste
About the Role
We are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's nnulti-brand portfolio (Anker, soundcore, eufy)by developing effective retail marketing plans that drive sell-throuIgh and overall business performance. Responsabilités
• Own retail marketing plans across key accounts and categories, aligned with business objectives andchannel priorities
• Plan and execute retail marketing initiatives (e.g., in-store displayss, campaigns, merchandising) to drive sellthrough and customer engagement
• Leverage brand and global marketing plans and assets, adaptingthem into effective retail executions acrosschannels
• Oversee the development and execution of retail assets and merc:handising materials (e.g., displays, POSM),ensuring robust in-store presence and consistency
• Work closely with Sales and GTM teams to align marketing planswith commercial priorities, key launches,and retail calendars
• Act as the key marketing contact for retail partners,
managing day-to-day communication and collaborationon marketing initiatives
• Manage retail marketing budgets and ensure efficient allocation to maximize ROTrack and analyze performance, providing insights and recommerdations to continuously improve marketingeffectiveness Qualifications
• 5-8 years of experience in retail, trade, or channel marketing
• Experience in consumer electronics or similar fast-paced consiumer industries preferred
• Strong understanding of retail dynamics and how marketing drives sell-through and business performance
• Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI)
• Strong communication and cross-functional collaboration skillss, with the ability to work across Sales, GTM,and marketing teams
• Excellent English communication skills required
• Mandarin is a strong asset; French is a plus
• Comfortable working in a fast-paced, cross-functional and cross-time-zone environment
📌 Retail Marketing Manager (Vancouver)
🏢 Anker Innovations
📍 Vancouver