Role overview The Canadian market is a significant growth opportunity for Algo. With growing attention on Canadian procurement and Canadian-made products, we are positioned to substantially expand our domestic business. To focus on this opportunity, we are establishing a dedicated Canadian Sales team. We are seeking a Lead, Business Development Manager, Canada to build and lead it. Reporting directly to VP, Global Sales, you will own Algo's Canadian sales strategy and results end to end. This is a player-coach role: you will build the team, carry key accounts and deals yourself, and shape how Algo goes to market in Canada. It is a rare chance to build a national sales organization from the ground up at a growing Canadian manufacturer. Responsibilities Strategic leadership
• Develop and execute Algo's Canadian sales strategy, aligned with company growth goals.
• Own the Canadian revenue plan, forecast and pipeline, and report results to VP, Global Sales and executive leadership.
• Position Algo to win in Canadian-content and Buy Canadian procurement, across federal, provincial, municipal and broader public sector buyers.
• Serve on the sales leadership team, working with Channel Sales, Partner Sales and Technical Selling to align Canadian priorities with North American programs. Team building and management
• Build the Canadian Sales team from the ground up, including role design, recruiting, onboarding and training.
• Set clear territories, targets and coverage models across Canada's regions.
• Coach and mentor team members and foster a high-performance, accountable culture. Sales execution
• Act as a player-coach, personally leading key accounts, strategic opportunities and complex sales cycles.
• Build relationships with end customers, distributors,



systems integrators, consultants and technology partners across Canada.
• Develop and grow Algo's Canadian channel, including distribution and integrator partnerships. Cross-functional collaboration
• Work across a matrix organization to align Canadian sales with channel and partner strategies.
• Partner with Marketing on Canada-specific campaigns, events and messaging, including Algo's Canadian design and manufacturing story.
• Bring customer and market feedback to Product and Engineering to shape solutions for Canadian customers. Market expertise and growth
• Bring deep knowledge of the Canadian UC, AV or communications market and stay current on trends, competitors and procurement changes.
• Build scalable sales processes and best practices for the Canadian organization.
• Expand the team as the business grows, with the potential to add regional managers and further headcount. Qualifications
• 7+ years of B2B technology sales experience, including 4+ years leading sales teams.
• Proven track record of building or scaling a sales team and consistently exceeding targets.
• Deep knowledge of the Canadian UC, AV, security or communications market, with an established network of channel partners, integrators and end customers.
• Experience selling into Canadian public sector and enterprise accounts, including tenders and RFPs.
• Strength in both channel and direct selling models.
• Comfortable as a player-coach in a growing, quick-moving organization.
• Strong communication, negotiation and executive presence.
• Based in the Greater Toronto Area, with travel across Canada as needed.
• Bilingual English/French is an asset.

Salary:
$170,000-175,000 + Commission Depending on experience

📌 Business Development Manager, Lead Canada (Toronto)
🏢 Algo Communication Products
📍 Toronto