PAID MEDIA STRATEGIST | Full-time, permanent
Works onsite in Calgary, AB
Mandatory in-office days are Monday, Tuesday, and Friday
Remote optional days are Wednesday and Thursday
About the Role We're looking for an experienced Paid Media Strategist who can turn business goals into smart paid media strategies and then roll up their sleeves to execute them.
This role combines strategic ownership with hands-on campaign management, analysis, and client advisory. You'll own paid media strategy and execution across a portfolio of primarily B2 B software and technology clients, connecting campaign performance to meaningful business outcomes such as qualified leads, cost per lead, pipeline, and ROI.
You'll bring a proactive mindset and solid judgment: knowing when to push, test, and optimize,



and when the data says to stay the course. This role has no direct reports.
What You Get to Do Develop paid media strategies that translate client goals into clear channel, audience, budget, and campaign approaches
Own hands-on campaign execution and optimization across Google Ads, Linked In Ads, Meta Ads, and programmatic platforms such as Stack Adapt
Manage monthly paid media budgets of $50 K+ across multiple clients, campaigns, ICPs, and channels, including forecasting, pacing, and spend allocation
Build audience, keyword, retargeting, and ABM campaigns, including Linked In

📌 Paid media strategist (Calgary)
🏢 Tiller Digital
📍 Calgary