About REBEL
REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.
This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it.
The Role The Director of Brand Marketing leads REBEL's organic brand presence and is accountable for growing brand awareness, engagement, and earned reach. You'll set the strategy for how REBEL shows up on social and in the press, and you'll personally execute against it alongside a lean team.
You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics.
Thisisnota"manageagencies"role. Thisisaroleforsomeonewhoknowshowbrandsactuallygrowontheinternet.
What You'll Own Social Media&Viral; Storytelling
Lead REBEL's social strategy end-to-end across key platforms (e.g., Instagram, Tik Tok, Linked In, emerging channels)
Developandevolve REBEL'ssocialvoice,tone,andstorytellingstyletomaximizereach,shareability,andculturalrelevance
Setaclearpointofviewonwhatcontentshouldtravel,trend,andbreakthrough—andpersonallyhelpcreateit
Runahigh-velocitytest-and-learncontentenginefocusedonvirality,scaledawareness,andbrandaffinity




Setandreportongoalsfororganicreach,impressions,engagement,shareofvoice,andfollowergrowth
Earned Media≺(Hands-On) Driveearnedmediastrategyandexecution—storydevelopment,pitching,andrelationshipbuilding
Turnsocialmomentumandculturalmomentsinto PRwins,andviceversa
Secureconsistent,high-impactcoveragethatreinforces REBEL'sbrandstoryandfuelsawareness
Creator Partnerships&Community; Identify,recruit,andmanagecreatorpartnershipsbuiltforauthenticstorytellingandorganicreach,notpaidperformance
Ensurecreatorcontentfeelsnative,on-brand,andcapableofdrivingviralmoments
Identifyculturalmoments,trends,andinternetconversationswhere REBELcancrediblyparticipate
Build grassroots buzz through community engagement and reactive storytelling; turn customers and fans into active brand advocates
What You'll Contribute To Brandpositioningandnarrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization
Brandstewardship. Actasaday-to-daystewardofthebrand,helpingteamsmovefastwithoutdilutingit
Brandand IRLpartnerships. Support co marketing partnerships and event opportunities that grow awareness and virality
Cross-functional alignment. Work closely with growth, creative, and product to keep brand storytelling connected to business goals
Leadership&Scale; Leadthroughinfluencetoday;growintomanagingasmallsocialandbrandteamovertime




Managecontractors,freelancers,andcreatorsasneeded
Buildlightweightprocessesthatenablespeed,creativity,andconsistency
What We're Looking For Experience
7–10yearsinbrandmarketing,social, PR,orculturalmarketing
Proventrackrecordofgrowingabrandthroughorganicsocialandearnedmedia
Hands-onexperiencecreatingorcontributingtoviral,culturallyresonantbrandmoments
Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes
Experiencebuildingormaintainingbrandvoiceandsocialguidelinesacrossteams
Startuporchallengerbrandexperiencestronglypreferred
Skill Set Exceptionalstorytellerwithstrongwritingandcreativeinstincts
Deepunderstandingofhowcontentspreadsonsocialplatforms
Strong POVonwhatworks—andwhatdoesn't—ontheinternettoday
Data-informedbutcreativelyled;knowshowtobalancemetricswithintuition
Comfortableoperatingwithoutagencies,bigteams,orsafetynets
Mindset Buildermentalitywithabiastowardaction
Willingtopersonallycreate,edit,post,anditerate
Lowego,highstandards,strongopinions,looselyheld
Energizedbyspeed,experimentation,andownership
Obsessedwithturningsocialstorytellingintomassivebrandawareness
Why REBEL Leadsocialandbrandstorytellingatacompanyreadytoscaleawarenessfast
Directaccesstofoundersandexecutiveleadership
Realownership,visibility,andaccountability
Rocket-shipgrowthwithmeaningfulupside
Thechancetobuildabrandpeopleactuallytalkabout
Pay Transparency This is a full time, exempt position. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience.
Initialbasesalaryrange=CAD$150,000-$185,000
Equal Chance REBELiscommittedtoemploying

📌 Director of brand marketing (Toronto)
🏢 Rebel
📍 Toronto