The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged. AI ecosystem.
We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and recent businessKey ResponsibilitiesIn collaboration with the HMG Canada Senior Leadership Team,set the strategic vision for Havas’ Data & Product department.
Lead thefull roll out of Converged. AI in Canadawithin the Havas Media teamDefine andlead the AI, data, and product visionin partnership with the HMG Canada SLTIdentify gaps across AI, data, and media toolcapabilities and deliver a clear roadmapDriveadoption of AI-enabled planning, activation, and measurement frameworksSupport growth and new businessthrough AI-led capabilities and product storytellingAct as asenior advisor to clients on AI transformation, data strategy, and advanced media solutionsDataEmbed Converged. AI and datato be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence, and real-time signalsPartner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation forscalable AI activationsProductWorking with cross-functional champions ,



maintaining overview of existing capabilitiesLead demos, testing, and rolloutof emerging AI and media technologiesEnsure Converged. AI connectswith platform signals for continuous optimizationDefine what Innovation means for Havas Mediaand how it is operationalized through AI, automation, and intelligent media systemsDriveefficiency through automation and AI-assisted workflowsIdentify and scale high-impact AI use casesacross the businessEnable teams with intelligentdata products and faster insightsFoster atest-and-learn cultureacross the businessElevate client deliverablesthrough the innovative use and deployment of AI solutionsAdditional ResponsibilitiesAudience & Insight Development : Lead AI-powered audience builds and insights via Converged. AI and media tools like Telmar and PathmaticsMeasurement & Learning:Support development of AI-informed measurement frameworks and learning agendas in partnership with ActivationCompetitive Intelligence:Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions)Be thepoint of contact for bigger data integration projectsand conversations such as MMM or 1 PD ingestion.
Additional Information
This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported.
Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

📌 Group director (Toronto)
🏢 Havas Media Network
📍 Toronto