Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM.Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value. Key platforms include Klaviyo, Shopify, GA4, and RetentionX.Key Responsibilities:
Own DTC lifecycle, retention, loyalty, and reactivation strategyManage Email, SMS, and Push CRM calendarsBuild welcome, replenishment, cross-sell, and win-back journeysCreate segments using behavior, LTV, affinity,



and lifecycle stageTurn testing and insights into actionable recommendationsRequirements:
5-7 years of CRM, retention, or lifecycle marketing experienceExpert-level Klaviyo and Shopify experienceStrong GA4 and RetentionX or similar platform knowledgeExperience improving retention, repeat purchase, or LTVStrong analytical and cross-functional collaboration skillsApply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue.
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📌 Senior Dtc Crm Lifecycle Manager (Winnipeg)
🏢 Dermalogica Canada
📍 Winnipeg