Marketing technology operations and CDP expertise define this lead role, supporting connected customer journeys across an enterprise ecosystem. Bilingual communication is required.Reporting to the Manager, Product Martech, the MarTech Operations Lead manages platform operations, processes, and activation journeys. This senior lead builds cross-channel experiences, maintains governance, and supports scalable use of marketing technology. The work connects Marketing, Data, Operations, and IT.Key Responsibilities:
Configure and orchestrate cross-channel customer journeys in-platformOptimize journeys for performance, scalability, personalization, and overlap preventionMonitor platform health, troubleshoot issues, and implement enhancementsAdminister access, users, attributes, naming conventions,



and taggingTrain teams and maintain operational documentation and best practicesRequirements:
Three or more years in CDP operations or marketing automationHands-on enterprise CDP or marketing automation platform experienceExperience with Jinja2, Liquid, AMPscript, and RegexExperience documenting processes and writing user storiesBilingual written and spoken communicationLead CDP operations through journey orchestration, platform governance, personalization, documentation, and cross-functional marketing technology collaboration.
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📌 Marketing Technology Operations Lead (Winnipeg)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Winnipeg