Lead B2B demand generation for Flywheel in a hybrid Toronto or Chicago role, using multi-channel campaigns and pipeline analytics to drive growth.As Director, Demand Generation, you will own North America strategy across Flywheel and Perpetua. You will translate integrated programs into measurable awareness, engagement, meetings, and revenue. The role combines account-based marketing, sales enablement, channel optimization, and full-funnel reporting.Key Responsibilities:
Build North America demand generation strategy and execution plansOptimize paid search, social, LinkedIn, SEO, email, and webinarsDevelop account-based strategies, sales plays, and enablement contentEstablish KPIs and identify campaign performance bottlenecksCoach demand generation team members cross-functionallyRequirements:
8+ years of B2B demand generation or revenue marketing experience3+ years leading teamsProven success driving pipeline and revenue through multi-channel programsExperience with ABM, paid media, HubSpot, Salesforce, and analytics platformsStrong analytical and stakeholder management skillsBring strategic leadership, campaign expertise, and data-driven optimization to Flywheel’s demand generation and revenue programs.
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📌 Director Ofb Demand Generation (Winnipeg)
🏢 Interpublic
📍 Winnipeg