Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. Campaign Strategy & Planning

Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention). Participate in integrated planning with media, creative, and analytics teams.
Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.). Ensure proper pacing and delivery of budget and impressions.
Optimization & Performance Management

Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS). Test creative variations, audiences, bidding strategies, and placements.



Translate complex data into clear insights and actionable recommendations. Collaboration & Project Management

Work with creative teams on briefing, reviewing, and testing social assets. Coordinate with analytics or tech teams on tagging, tracking, and data flows. 1–3 years of experience in paid social media buying or digital media. Solid knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.). Adobe analytics, Google Analytics, or other web analytics platforms. Ability to analyze data and communicate insights clearly. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Time Type: Full time
Contract Type: Permanent
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We’re leading the way – helping to build a more sustainable planet. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

📌 Social Procurement Consultant (Toronto)
🏢 Dentsu Canada
📍 Toronto