Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: These are brands people know, trust, and use daily - and we are building their next chapter.

Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

The Marketing Lead for Qtips and St. Ives will support the Canada Marketing Team in creating and executing marketing activities, business operations, and innovation plans to drive growth on our iconic brands which include Q-tips, St. They must be versed in all areas of brand marketing: Brand, Innovation, Insights & Strategy, and Media & Marketing Operations. Own the business performance and growth agenda for assigned brands, with general management accountability including P&L; ownership, budget management, forecasting, and delivery of key business KPIs.

Turn data and insights into action, leveraging brand health, consumer, category, shopper and customer analytics to diagnose performance, identify whitespace opportunities and prioritize the initiatives that will have the greatest business impact.

Lead cross-functional and agency teams to develop and execute go-to-market strategies, including brand campaigns, asset adaptations, innovation launches and omni-channel programs,



as well as special packs and displays.

Partner closely with Sales to support the annual planning process, translating brand strategy into compelling customer sell‑in stories, assortment recommendations and customer‑specific activation plans.

Own key brand management processes including category and brand performance reporting, artwork review and approvals, content management and portfolio tracking.

Marketing teams to represent Canadian consumer, category and customer needs in innovation and portfolio decisions, while leveraging U.Act as a growth leader for the Canadian business, proactively challenging the status quo, identifying new opportunities and bringing forward clear recommendations supported by consumer and commercial insights.

Maintain a robust pulse on emerging consumer behaviours, category trends, competitive activity and new marketing capabilities to drive thought leadership, experimentation and continuous improvement.

A strategic thinker who has an ability to derive insights from data and develop the insights into opportunities for growth, championing ideas into execution

5+ years marketing experience in consumer products industry, beauty, skincare or personal care brands, including the development and implementation of successful marketing plans for new and existing products

Understanding of digital, social, e‑commerce, and retail landscapes

Interpersonal and communication skills, especially in remote work environments

Clear demonstration of project management and leadership skills

📌 Marketing Manager [ Remote Work ] (Toronto)
🏢 Evermark
📍 Toronto