Retail, Wholesale, Distribution, eCommerce and Channel Development

Full time On-site

Location: London, ON

Experience: 7+ years

Function: Retail, Wholesale, Distribution, eCommerce and Channel Development

About the Company

Indogulf Bioworks Inc. is a pioneering biotechnology company based at Western Research Parks in London, Ontario. We develop, scale, manufacture, and commercialize microbial and biological technologies for application in diverse industries such as agriculture, animal health, mining and bioremediation.

We are a growing, hands-on team where scientists, technicians, regulatory professionals, and commercial teams work closely together to move ideas from the lab into practical, real-world scalable solutions.

About the Role

We are seeking a commercially minded digital growth leader to turn our existing e-commerce channels and digital platforms into a scalable revenue engine.

The Director, E-commerce & Digital Growth will own the performance of our direct-to-consumer websites, online marketplaces and B2B Partner Portal. This person will be accountable for growing revenue, improving profitability, acquiring customers and generating qualified commercial opportunities for our sales and distribution partners.

This is not a traditional brand-marketing or website-management role. It is a hands-on commercial position for someone who understands how performance marketing, e-commerce, CRM,



customer experience and analytics work together to drive measurable growth.

What You'll Do

1. Own E-commerce and Marketplace Growth

Lead the growth of Indogulf’s direct-to-consumer websites, Amazon presence and other relevant marketplaces.

Develop strategies to increase revenue, conversion rates, average order value and repeat purchasing.

Manage digital merchandising, product launches, promotions, pricing and customer journeys.

Identify and evaluate new marketplaces, digital channels and commercial opportunities.

Monitor channel profitability and recommend actions based on revenue, margin and customer data.

2. Drive Digital Customer Acquisition

Develop and execute acquisition strategies across paid search, paid social, Amazon advertising, SEO, email, retargeting and other relevant channels.

Test campaigns, audiences, landing pages, product content and promotional offers.

Improve customer acquisition cost, return on advertising spend and conversion performance.

Manage external agencies, freelancers, technology platforms and other partners where required.

Ensure marketing activities produce measurable commercial results rather than awareness alone.

3. Grow the B2B Partner Portal

Lead the commercial growth and adoption of Indogulf’s B2B Partner Portal.

Develop digital campaigns to attract retailers, dealers, distributors, garden centres, growers and other commercial customers.

Improve business-

📌 Director, eCommerce (London)
🏢 Indogulf BioAg
📍 London