The Regional Sales Manager (RSM) – Canada is responsible for driving sales growth through a hybrid dealer and direct sales model. This role requires a strong technical sales approach, product knowledge, and negotiation skills to manage and expand the dealer network while also developing direct customer relationships in key markets. The ideal candidate will take a strategic approach to business development, leveraging technical demonstrations, customer engagement, and market intelligence to maximize sales opportunities and expand Kärcher Municipal’s footprint in Canada. This is a highly visible, results-driven role requiring solid leadership, problem-solving, and relationship-building skills to ensure dealer success and direct sales growth. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Sales Growth & Business Development
- Develop and execute a sales strategy to achieve territory revenue targets.
- Drive dealer-led and direct sales across municipal, industrial, and commercial markets.
- Identify new business opportunities, cultivate relationships, and expand market presence.
- Build a pipeline of municipal tenders, private sector projects, and dealer-driven sales.
- Strengthen relationships with existing dealers and recruit new, high-potential dealers.
- Train, support, and provide sales tools to maximize dealer performance.
- Conduct monthly dealer check-ins, ensuring engagement in forecasting, quotes, and demos.
- Implement dealer incentive programs and promotional strategies to drive sales growth.
- Manage direct sales opportunities with municipalities, government agencies, and industrial customers.
- Build and maintain strong relationships with key decision-makers and procurement teams.
- Lead contract negotiations and pricing strategies for high-value accounts.




- Ensure a high level of customer satisfaction through post-sales engagement and follow-ups. 4. Product Knowledge & Technical Demonstrations
- Develop a deep understanding of product applications and competitive advantages.
- Train dealers and customers on product features, operation, and maintenance.
- Work with technical support and aftersales teams to ensure product reliability and performance.
- Analyze regional sales data, market trends, and competitor activities to identify growth areas.
- Develop and execute territory sales plans and market expansion strategies.
- Provide regular sales forecasts and business updates to leadership.
- Collaborate with marketing to develop region-specific campaigns and dealer promotions. 6. Negotiation & Pricing Strategy
- Develop and implement pricing and sales strategies tailored to market conditions.
- Ensure dealer pricing and discounts are aligned with business objectives.
- Negotiate contracts, bids, and tenders with municipalities and large-scale customers. 7. Reporting & Sales Performance Tracking
- Submit weekly and monthly sales reports tracking bookings, forecasts, and opportunities.
- Maintain accurate CRM records of customer interactions, pipeline status, and demo activity.
- Provide quarterly business reviews (QBRs) with dealers to ensure ongoing engagement and performance. 8. Cross-Functional Collaboration
- Work closely with inside sales, marketing, product management, aftersales support,



and service.
- Assist in trade shows, industry events, and dealer summits.
- Partner with the service and parts teams to ensure top-tier customer support. QUALIFICATION
- 5+ years of sales experience in municipal equipment, industrial machinery, or capital equipment.
- Proven experience in dealer management and direct sales.
- Strong technical sales and demonstration skills.
- Ability to analyze market trends and develop regional sales strategies.
- Experience in contract negotiations, pricing, and tender submissions.
- Excellent communication and relationship-building skills.
- Proficiency in CRM and sales reporting tools (SAP Business One preferred).
- Willingness to travel extensively within Canada.
- Bilingual (English/French) is a plus.
- Customer-Focused: Able to communicate technical concepts clearly to all levels of customers and internal teams.
- Strong Presentation

Skills:
Ability to lead training sessions, demonstrations, and technical presentations.
- Problem-Solving Mindset: Able to analyze and resolve complex service issues efficiently.
- Hands-On Approach: Willingness to work directly with equipment, perform demos, and train operators.
- Self-Motivated & Independent: Takes initiative to improve service operations and technical training.
- Technical Writing Ability: Able to create service manuals, guides, and training materials.
- Travel up to 70% within the assigned region, visiting dealers and key accounts.
- Attend industry trade shows, conferences, and municipal procurement events.
- Conduct on-site equipment demos and training sessions. Key Performance Indicators (KPIs): Revenue Growth – Achieve or exceed regional sales targets. Dealer Eng

📌 Regional Sales Manager (St-Laurent-de-l'Île-d'Orléans)
🏢 Alfred Kärcher SE KG
📍 St-Laurent-de-l'Île-d'Orléans