Drive impactful marketing initiatives with Manulife as a Digital Marketing Manager in Montreal. Focus on developing B2C strategies that enhance member engagement and improve retirement outcomes across digital platforms. As a Marketing Manager, you'll be pivotal in executing integrated marketing strategies geared towards optimizing the North American retirement sector. This role emphasizes digital-first approaches through innovative channels like email and social media to deliver personalized experiences. You'll partner with cross-functional teams to create cohesive campaigns while analyzing customer insights for continuous improvement.

Key Responsibilities
• Lead and implement digital marketing strategies for member engagement
• Manage integrated marketing initiatives across multiple channels




• Analyze customer insights to recommend effective solutions
• Develop go-to-market strategies supporting sales teams
• Oversee content creation for digital and internal platforms

Requirements:
• Bachelor’s degree in Marketing or related field
• Minimum 7 years of marketing experience
• Solid project management and organizational skills
• Proven track record in successful campaign management
• Excellent communication and leadership abilities Leverage your leadership and marketing skills to enhance retirement solutions and member experiences at Manulife.

📌 Digital Marketing Manager at Manulife (Canada)
🏢 Manulife
📍 Canada