Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with work from home within Canada possibly considered.

This full-time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.

Key Responsibilities:

- Lead CRM requirements, configuration, testing, migration, and launch
- Design data models, lifecycle stages, pipelines, and governance
- Build integrated guest profiles across hospitality systems
- Create automated welcome, booking, retention, and re-engagement journeys
- Report lifecycle KPIs and run performance testing

Requirements:





- Five-plus years in CRM, lifecycle, retention, or email marketing
- Experience leading CRM implementation, mapping, migration, and adoption
- Hands-on Salesforce, HubSpot, Klaviyo, Revinate, or similar expertise
- Experience with segmentation, lead scoring, personalization, and automated journeys
- Working knowledge of SQL, APIs, privacy, and email deliverability

Apply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.

📌 CRM Lifecycle Marketing Specialist (Calgary)
🏢 Everwild
📍 Calgary