Drive measurable results as Omnicom Media’s Director of Audience Strategy in a hybrid work model. You’ll integrate strategy and analytics to enhance client relationships and outcomes.In this role, you will align audience strategies with client objectives, leveraging 7+ years in the field. Your technical expertise and analytical skills will assist in optimizing audience targeting and managing a high-performing team. Continuous improvement and client satisfaction are at the forefront of your initiatives.Key Responsibilities:
• Own and develop the client audience strategy narrative
• Advise on data-driven insights for audience optimization
• Document audience processes and troubleshoot activation challenges
• Guide a team while participating in evolving audience strategies
• Collaborate on compliance with privacy standards in campaignsRequirements:
• Minimum 7 years in audience strategy or marketing analytics
• Proven track record of managing large budgets
• Experience in audience segmentation and analytical project execution
• Transparent communication of technical details to stakeholders
• In-depth knowledge of Canadian data regulations

📌 Audience strategy director – omnicom media (Toronto)
🏢 Omnicom Media
📍 Toronto