Description

Permanent Full-Time

Position: Marketing Content Specialist

Reports to: Director, Brand & Marketing

Science World is a mission-based, charitable organization that supports the development of STEAM (Science, Technology, Engineering, Art & Design and Math) literacy across British Columbia. Our mission is to ignite wonder and empower dreams through science and nature and our purpose is Science for All.

Our Science for All strategy is to revitalize Science World with a substantial capital plan to replace critical infrastructure, enhance the visitor experience and develop current content across all our channels under the themes of Regeneration of the Planet, Human Health, and Inclusion. Our plan is to ensure that people throughout British Columbia, especially under-represented communities, have access to high quality, informal STEAM learning. Through our onsite, online and outreach programs, Science World seeks to spark curiosity and wonder in STEAM and support development of talent across communities in the province.

As part of our team, you will join a diverse community that acknowledges everyone’s unique talents and empowers people to do what is right for our visitors, our members, our volunteers and each other. You will work in an environment where we believe in developing our employees and growing their strengths, while focusing on our values: Curious, Playful, Inclusive, Relevant and Collaborative.

As a facility, Science World is generally open to the public seven days a week, with some extended evening hours in the summer months. Typical office hours are Monday to Friday 8:00am – 5:30pm, with front-facing and operational teams also working a variety of shifts including weekends, holidays and evenings.



Hours of work and other related requirements will be scheduled according to business needs, and this may include special events on evenings, weekends and holidays.

Position Description:

The Marketing Content Specialist, reporting to the Director, Brand & Marketing, is responsible for creating, managing and optimizing content across digital and physical touchpoints, with a strong focus on user journey, storytelling, and brand-aligned experiences. This role is responsible for content strategy and user experience from a narrative and journey perspective, ensuring that audiences encounter clear, engaging and consistent messaging across the website, in-building, retail, campaigns and paid advertising.

The Marketing Content Specialist is responsible for understanding how to effectively communicate to different audiences, across a variety of channels, while maintaining a clear, consistent brand voice. They craft authentic, persuasive and inspiring content that connects emotionally to our audiences while also applying their strong, critical thinking and technical skills to help drive discoverability, engagement and conversion of that content. The Marketing Content Specialist is a true collaborator, working across the entire Science World team of marketers, creatives, educators, fundraisers, external partners and agencies. This role is essential to drive awareness, engagement,



and conversion to generate revenue to support Science World’s mission and programming.

Responsibilities:

Content Creation & Storytelling

- Create and edit copy that supports a cohesive, customer experience and journey across Science World’s physical and digital touchpoints. These include – but are not limited to – Science World’s website, advertising, print materials, in-building experiences, and retail environments
- Create copy for marketing/advertising campaigns in collaboration with the Marketing Program & Project Manager
- Maintain brand integrity across all content, ensuring tone, style, and messaging are consistent
- Participate in performance review of ads, incorporating learnings and best practices to continuously optimize campaigns

Digital Content & User Experience (Content-Focused UX)

- Own the content-driven user experience (content UX), including headings, CTAs, readability, and alignment with user journeys for the website and digital and physical advertising
- Working in collaboration with cross functional partners, oversee, create, publish and quality control copy updates for Science World’s website, ensuring content is optimized for search, engagement, and conversion
- Collaborate with the Digital Marketing Specialist to ensure technical UX quality, accessibility, and functional delivery across digital channels

Retail Content & Customer Experience

- Understand the retail strategy and act as subject matter expert to ideate and implement the customer experience and user journey across Science World’s retail touchpoints – including the physical store, Snack Lab, and all marketing channels
- Lead the d

📌 Marketing Content Specialist (Canada)
🏢 Science World
📍 Canada