Salary Range: $70,000.00 To $90,000.00 Annually

CRM & Lifecycle Specialist

Basecamp Resorts Ltd., Canmore or Calgary AB

Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home.

Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.

Why Work for Us?

- Quarterly profit share program
- Group health benefits plan (Dental, Vision, Paramedical, and more)
- Generous staff discounts at all our properties
- Family and friends discount at Basecamp properties
- Free access to the Everwild Nordic Spa
- Discounts on food & beverage at Rhythm & Howl
- Company paid staff events.
- Room for advancement in our growing company
- Be part of western Canada's fastest-growing hospitality brand
- A hands-on people focused Basecamp culture

Position Overview

The CRM & Lifecycle Specialist will lead the setup, mapping, and ongoing management of Basecamp's CRM ecosystem, including the hospitality CRM supporting Basecamp Resorts and Everwild, and the investment CRM supporting the Capital Division. This hands-on role combines CRM implementation, data architecture, marketing automation, and lifecycle strategy to turn first-time guests, spa visitors, and investor leads into loyal, repeat customers.

Working closely with Marketing, Revenue Management, Operations, Guest Experience, IT, and the Capital Division, this role builds the guest data foundation, segmentation,



and automated journeys that deliver the right message at the right moment, from first enquiry through booking, pre-arrival, stay, post-stay, and return.

In the first year, a key focus will be mapping current systems, data sources, and customer journeys, then designing and implementing CRMs that give each business a clear, connected view of its customers. Longer term, success will be a scalable, well-governed CRM ecosystem that grows direct bookings, repeat visitation, and customer lifetime value, while making it easy for the business to launch recent properties and brands into a consistent lifecycle program.

Salary: $70,000 - $90,000 yearly depending on experience
Shifts: Full-time, Permanent
Location: Canmore or Calgary AB. Remotely within Canada maybe considered.

Key Responsibilities:

CRM Setup, Mapping & Implementation

- Lead the setup and implementation of CRMs for hospitality (Basecamp Resorts and Everwild) and investments (Capital Division), from requirements and platform selection through configuration, testing, and launch.
- Map the current state across both businesses, including systems, data sources, data flows, customer touchpoints, and journeys, and identify gaps, duplication, and opportunities.
- Design the CRM data model, including objects, fields, records, lifecycle stages, pipelines, and naming conventions,



with clear rules for how guest and investor data is shared or kept separate.
- Configure the investment CRM to support investor and real estate sales, including prospect data management, lead capture, scoring, pipeline stages, deal tracking, and handoff to the Capital team.
- Plan and manage data migration, imports, cleansing, field mapping, deduplication, and reconciliation from existing systems, third-party prospect databases, spreadsheets, InvestNext, FrontFundr, and other lists.
- Drive user adoption by defining processes, permissions, and training for Marketing, property, spa, and Capital teams.

CRM Data, Integrations & Governance

- Own ongoing administration, configuration, and the roadmap of Basecamp's CRM and marketing automation platforms.
- Build a unified guest profile by integrating the hospitality CRM with the PMS, booking engines, spa and dining reservation systems, POS, and website forms.
- Establish data standards, hygiene, and governance so customer data is accurate, complete, and usable.
- Ensure compliance with CASL, CAN-SPAM, PIPEDA, and applicable privacy legislation, including consent management, preference centres, and unsubscribe processes.
- Partner with IT, the Web team, and vendors on APIs, data flows, and tracking to keep systems connected and reliable.

Lifecycle Strategy & Guest Journeys

- Collaborate with the Marketing team on the overall customer lifecycle strategy across acquisition, conversion, pre-arrival, in-stay, post-stay, win-back, and loyalty stages.
- Design, build, and optimize automated, AI-supported journeys and touchpoints, including welcome series, booking confirmations, pre-arr

📌 CRM & Lifecycle Specialist (Calgary)
🏢 BASECAMP]
📍 Calgary