Position descriptionThe Social Media Coordinator will play a pivotal role in enhancing the university's recruitment efforts, online presence and engaging with the diverse community through various social media platforms. This position requires a creative and strategic individual with a passion for storytelling, community building, and higher education.
Position ResponsibilitiesPlanning & CollaborationPlan, create, and execute social media content aligned with university recruitment initiatives, and marketing goalsLead the planning and execution of a monthly content calendarCoordinate with student content creators, including assigning content needs, reviewing submissions, and supporting alignment with brand standardsWork closely with university departments, student organizations and other stakeholders to gather content and promote various recruitment initiativesCollaborate with the university’s media coordinator to address and manage any potential social media crisesContent CreationDevelop and curate engaging content for university social media channels including but not limited to Facebook, Instagram, TikTok, YouTube Shorts and LinkedInCreate visually appealing graphics, short-form videos, and other multimedia content to effectively communicate university messagesStay updated on social media trends, accessibility requirements,



platform updates and best practices to ensure the university’s social media strategy remains innovative and effectiveUphold and enforce brand guidelines across all social media platforms to maintain a consistent and professional university imageCommunity EngagementFoster meaningful interactions with the prospective and current students, the university community, alumni, and other stakeholdersMonitor and respond to comments, messages, and mentions on social media platforms, ensuring a positive and informative online experienceAnalytics and ReportingTrack and analyze social media metrics to assess the performance of campaigns and contentProvide regular reports on KPIs and other insights for continuous improvementTraining and SupportProvide social media training and support to university staff, faculty, and student groups to ensure a cohesive and coordinated online presenceQualifications/skillsPost-secondary education in communications, marketing, public relations, journalism, digital media, or a related field2-3 years of experience in social media content creation preferably in a higher education settingStrong writing, editing and communications skillsExperience designing social media graphics and producing videosExperience with Meta Business Suite, TikTok, LinkedIn, Canva/Adobe tools,



or similarProven record of growing an organizations social media presence rooted in dataExperience with analytics reportingStrong judgment and professionalism in public-facing communicationsAbility to manage multiple priorities and deadlinesFamiliarity with higher education, student recruitment, or youth audiences preferredOnly those already eligible to work in Canada need apply. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Application materials will be collected for recruitment purposes only and handled in accordance with the University’s privacy and records management practices. If you experience any difficulty accessing the link, please contact [email protected] for assistance. Review of applications will begin on November 6, 2026.
Submit Résumé and Cover LetterMount Allison is committed to diversity and inclusiveness. We encourage applications from members of racialized communities, Indigenous persons, persons with disabilities, and persons of all sexual and gender identities. We seek candidates with qualifications and knowledge to contribute specifically to the further diversification of our campus community.
At Mount Allison, we are committed to ensuring your interview experience is as comfortable and accessible as possible. If you require any accommodations or adjustments during the interview process, please do not hesitate to inform us. Your needs are key to us, and our dedicated team is here to support you by reaching out to People and Culture at [email protected] our website at www.mta.ca/employment for other employment opportunities at Mount Allison University or to register to receive e-mail notification of new opportunities.

📌 Social Media Coordinator (Sackville)
🏢 Mount Allison University
📍 Sackville