Public Relations Officer (Canada)

Public Relations Officer (Canada)

25 Oct
|
The Salvation Army
|
Canada

25 Oct

The Salvation Army

Canada

Who We AreFor more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith
- and values-based organization, we hire and serve people of all backgrounds and walks of life
- there is a place for everyone to belong here.
Mission StatementThe Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Job Description
Position PurposeThe Public Relations Officer is responsible for a comprehensive communications and community engagement strategy that supports the strategic priorities of The Salvation Army; while upholding and promoting the values, policies, procedures, codes and conduct and ethics of The Salvation Army Canada & Bermuda Territory.
The Public Relations Officer is responsible for crisis communications, earned media, events, supporting public affairs, Advisory groups, and the annual kettle campaign in a particular region. Supporting the Divisional Secretary for Public Relations, the Public Relations Officer is the spokesperson for The Salvation Army within the region, through regular interface with public forums and media to communicate the vital mission impact of The Salvation Army.
Key AccountabilitiesServe as divisional spokesperson, leading all media relations, releases, quotes,



and responses to protect and strengthen The Salvation Army’s reputationDirect crisis and disaster communications end-to-end, ensuring timely updates, message accuracy, consistency, and post-response evaluationDevelop and execute earned media strategies that position the organization as a trusted knowledge leader and innovative community partnerOversee editorial quality and brand alignment across all communications, including social media, video captioning, and public-facing materialsLead the creation and delivery of compelling mission-driven stories that demonstrate impact, inspire action, and support fundraising and partnershipsCoordinate media communications for major campaigns, special events, disaster responses, and corporate partner commitmentsDistribute timely, accurate information to media outlets and support senior leadership with holding statements and crisis materials as neededPlan and manage community engagement, fundraising, and stewardship events to grow attendance, donor acquisition, brand awareness, and revenueSupport divisional kettle campaigns and event communications by promoting opportunities, sharing resources, and reporting outcomesFacilitate Advisory Board operations by coordinating meetings, agendas,



and minutes while strengthening community engagement and governance supportEducation and Experience QualificationsCompletion of a 3 or 4 year bachelor degree in journalism, marketing or public relations is requiredMinimum five years related writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an assetDemonstrate strong proficiency with Microsoft Office, WordPress, publishing tools, and the ability to quickly learn new technologiesApply excellent organizational, analytical, and problem-solving skills to manage multiple projects and competing prioritiesExhibit outstanding time management, attention to detail, and the ability to perform effectively in a quick-paced environmentCommunicate clearly and professionally using strong written and verbal English across print, digital, and media platformsCollaborate effectively within a team while taking initiative, maintaining a positive, solution-focused approach, and meeting tight deadlinesDeliver high-quality customer service and creative planning for projects and special eventsThis is a hybrid role which requires extensive travel across Eastern Ontario. Kingston / Ottawa and surrounding areas as candidate locations are preferred.
Compensation:The target hiring range for this position is $70,241.60 to $87,796.80 with a maximum of $105,372.80.
Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email Recruitment.
[email protected] if you have a need for any accommodation and we will be pleased to discuss this with you.

📌 Public Relations Officer (Canada)
🏢 The Salvation Army
📍 Canada

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