About the Role

Our client, a leading online retailer, is seeking an experienced and results-driven Senior E-commerce SEO Specialist to elevate their organic search presence in Kimberley, Northern Cape . This role is vital for driving targeted traffic, improving website visibility, and ultimately increasing online sales through strategic search engine optimization. You will be responsible for developing and executing comprehensive SEO strategies, conducting in-depth technical audits, keyword research, and content optimization. The ideal candidate possesses a deep understanding of search engine algorithms, SEO best practices, and the nuances of e-commerce SEO. We are looking for a proactive and analytical individual who can identify opportunities and implement effective SEO solutions. Join a dynamic team focused on dominating the digital landscape.

Key Responsibilities

Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website. Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify opportunities. Perform technical SEO audits to identify and resolve website issues impacting search performance (e.g., site speed, mobile-friendliness, crawlability, indexation). Optimize on-page elements, including meta tags, headings, content, and internal linking, for target keywords. Develop and execute off-page SEO strategies, including link building and brand mentions. Collaborate with content creators and marketing teams to ensure all content is SEO-optimized and aligned with search trends. Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.



Stay up-to-date with the latest search engine algorithm updates and SEO best practices. Analyze user behavior and conversion data to identify areas for SEO-driven improvements. Provide strategic recommendations for website structure, content strategy, and user experience improvements to enhance SEO performance.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, or a related field. Minimum of 5 years of progressive experience in Search Engine Optimization (SEO), with a strong focus on e-commerce. Proven track record of successfully increasing organic search traffic and conversions for e-commerce websites. Expertise in technical SEO, on-page optimization, and off-page SEO strategies. Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar. Strong understanding of HTML, CSS, and JavaScript as they relate to SEO. Experience with content management systems (CMS) and e-commerce platforms. Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights. Strong written and verbal communication skills. Ability to work independently and manage multiple projects in a fast-paced environment.

Advantages

- Our client offers a competitive salary and a performance-based bonus structure.
- Comprehensive health, dental, and vision insurance are provided.
- This hybrid role offers a blend of office-based collaboration and remote work flexibility.
- Opportunities for professional development, including attending industry conferences and specialized SEO training, are available.
- Access to leading SEO tools and analytics platforms.
- A collaborative and innovative work environment.
- Paid annual leave and sick leave.
- Potential for significant career advancement within the digital marketing team.

📌 Senior E-commerce SEO Specialist (Canada)
🏢 Placements24
📍 Canada