Drive high-quality lead generation in Victoria, BC, using paid acquisition and data analysis to improve campaign performance. This in-person role leads digital strategy and execution.

As Senior Digital Marketing Manager, you will manage performance marketing campaigns across paid search, paid social, native, display, and other channels. You will guide priorities, optimize lead volume, quality, cost efficiency, and return on ad spend. The work includes campaign execution, testing, reporting, partner communication, and funnel growth.

Key Responsibilities:

- Plan, launch, and optimize paid lead generation campaigns
- Track lead volume, cost, conversion, quality, and return on ad spend
- Analyze data, troubleshoot issues, and recommend optimizations
- Test landing pages, targeting, creative,



call flows, and ad copy
- Report insights, risks, and recommended next steps clearly

Requirements:

- Five or more years of lead generation experience
- Paid acquisition and performance marketing experience
- Robust analytical, organizational, and communication skills
- Experience with digital advertising and relevant marketing platforms
- Entrepreneurial mindset and cross-functional collaboration ability

Lead Buyerlink’s Victoria digital strategy through paid acquisition, testing, analytics, and profitable lead generation campaign optimization.

📌 Senior Performance Marketing Manager (Canada)
🏢 BuyerLink
📍 Canada